Prove the revenue impact of every event.
Certain gives marketing leaders the visibility, intelligence, and scale to transform events from cost centers into the most powerful revenue channel in your portfolio.
EVENT PORTFOLIO ROI
Pipeline Generated
$4.2M
↑ 34%
Influenced Revenue
$12.8M
↑ 28%
Cost per Lead
$47
↓ 19%
Avg Engagement
8.4
↑ 41%
Event Portfolio Metrics
| Event | Attendees | Signals | Pipeline | ROI | |---|---:|---:|---:|---:| | Summit 2025 | 3,200 | 12,400 | $1.8M | 412% | | Roadshow NYC | 480 | 2,100 | $890K | 340% | | Webinar Series | 6,100 | 8,300 | $1.5M | 520% |
EXECUTIVE VALUE
Event ROI Visibility
See the true business impact of your event portfolio.
Track from first interaction to closed deal with clear attribution.
Strategic Portfolio Insights
Compare performance across events, formats, regions, and audiences to optimize your event investment strategy.
Pipeline Acceleration
Event data flows into your CRM in real time, enabling sales teams to follow up faster with higher-quality intelligence.
AI-Powered Intelligence
AI surfaces high-intent prospects and recommends actions, turning passive event data into active revenue acceleration.
Enterprise Governance
Centralized brand compliance, data security, and privacy standards across all events in your portfolio.
Global Scale
Manage thousands of events worldwide with multi-language, multi-currency, and regional compliance built in.
Drive a Higher ROI from Every Event
Events are a large area of spend for most marketing organizations, yet it can be extremely difficult to quantify your return on investment. Certain allows marketing leaders to capture and measure lead flow and revenue directly attributed to their global events.
Why Certain?
Achieve Greater ROI with Rich Attendee Insights
Deliver prospects and customers valuable, targeted offers based on how they have engaged with you pre-, during- and post-event.
- Leverage our fully integrated platform to personalize attendee experience
- Follow up with your attendees in real-time
- Enrich existing customer and prospect data for a more holistic view
Attendee Data
Enrich Lead Scoring by Integrating Events Into Your Tech Stack
Bring more than just attendee contact data into your marketing automation platform to enrich lead scoring and engagement.
- Capture rich attendee data like session interests, session attendance, polling or survey responses and meetings with sales
- Native, bi-directional integration with Oracle Eloqua and Marketo
- Pre-configure dynamic campaigns based on how an attendee engages with you during your event
Targeted Content
Personalize the Experience for Your Attendees
With Certain, you’re able to capture rich data on your event attendees so you can offer highly targeted, valuable content to increase leads and revenue.
Product Highlights
Seamless Brand Experience
Get a fully white-labeled, custom brand experience that aligns with your design guide.
Built for Scale
Certain’s enterprise features take the pain out of managing events of all types and sizes.
Powerful Insights
Keep up-to-date on registration performance.
Build custom reports that show the clear view of the ROI from your events.
Increase Team Productivity
With pre-built event registration form and site templates, your team can focus on what matters.
Drive Greater Revenue and Results From Your Events
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