Prove event ROI. Accelerate pipeline.
Guides, infographics, and on-demand webinars to help you turn every event into measurable revenue.
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Customer Story
How Grand Connection Scaled Events with Certain's Smart Event Tech
Customer story, Grand Connection.
A full-service event management agency unified its event ecosystem with Certain, replacing fragmented vendors with one platform that automates workflows, standardizes branding, and unlocks scalable growth.
Link: https://certain.com/customer-stories/grand-connection
National Instruments Achieves Significant Cost Savings and Accelerates Lead Generation with Certain
Customer story, National Instruments.
National Instruments hosts thousands of in-person events a year. With Certain, the global leader in test, measurement and control standardized event execution and accelerated lead-to-sales engagement across the entire program.
Link: https://certain.com/customer-stories/national-instruments
Rockwell Automation Centralizes 200 Global Conferences with Certain
Customer story, Rockwell Automation.
Rockwell Automation runs more than 200 global events a year in nine languages. Certain replaced fragmented, regional tools with a single global platform that improved efficiency, lead quality, and real-time sales follow-up.
Link: https://certain.com/customer-stories/rockwell-automation
Video On Demand
End Networking Roulette: Let Next Gen AI Do the Matching
18 min watch.
See how Certain Event Advisor uses generative AI to replace random networking with intent-based matchmaking, so attendees meet the right people, sponsors get the right buyers, and your event delivers measurable pipeline.
Link: https://certain.com/resources/end-networking-roulette
Certain Event Advisor Webinar & Demo
45 min watch.
A full webinar and live demo of Certain Event Advisor, the AI co-pilot that personalizes the attendee journey, surfaces buying signals, and helps sales and marketing act on them in real time.
Link: https://certain.com/resources/event-advisor-webinar-demo
Event Personalization at Scale
32 min watch.
How leading enterprise marketers personalize the registration journey, the agenda, and the follow-up for thousands of attendees, without burning out their event ops team.
Link: https://certain.com/resources/event-personalization-at-scale
Your Events are Talking, Are You Listening?
28 min watch.
Most events generate a tidal wave of behavioral data that nobody acts on. This session shows how to turn that data into a continuous revenue conversation.
Link: https://certain.com/resources/your-events-are-talking
The Ultimate AI Tech Stack for Event ROI
35 min watch.
A reference architecture for the AI-powered event tech stack: from registration intelligence to generative content, signal capture, and revenue attribution.
Link: https://certain.com/resources/ultimate-ai-tech-stack-for-event-roi
Turn Engagement Signals into Pipeline
26 min watch.
A practical session on closing the loop between event engagement and pipeline, with a clear focus on speed-to-lead and sales hand-off.
Link: https://certain.com/resources/turn-engagement-signals-into-pipeline
3 Proven Ways to Turn Event Leads into Revenue, Fast
20 min watch.
A session-break recording covering three repeatable plays that compress the time between an event interaction and a closed-won deal.
Link: https://certain.com/resources/3-proven-ways-to-turn-event-leads-into-revenue-fast
Guides
Driving Event Value in 2026
22 min read.
The shift from individualized event ROI to a holistic event intelligence strategy that spans the entire program. A practical playbook for the 2026 event marketer.
Link: https://certain.com/resources/driving-event-value-2026
The Ultimate Guide to Event Buying Signals
25 min read.
What buying signals are, where they live in your events, how to score them, and how to route them to sales fast enough to win the deal.
Link: https://certain.com/resources/ultimate-guide-event-buying-signals
Infographic
The Top 10 Best Event Management Software Features
5 min read.
Look beyond logistics. The features that actually drive quality, actionable outcomes from your event program, distilled into a single visual checklist.
Link: https://certain.com/resources/top-10-event-management-software-features
The Event Marketer's Guide to Generative AI Prompts
8 min read.
A curated, copy-paste-ready library of generative AI prompts built for event marketers, organized by stage of the event lifecycle.
Link: https://certain.com/resources/event-marketers-guide-to-generative-ai-prompts
Measuring Event Success Across the Funnel
7 min read.
Stop measuring events in isolation. A funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue.
Link: https://certain.com/resources/measuring-event-success-across-the-funnel