Certain event resources help event teams turn events into measurable revenue.
Page introduction
Prove event ROI. Accelerate pipeline.Guides, infographics, and on-demand webinars to help event marketers turn every event into measurable revenue.
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- Infographic
- Video On Demand
Video On Demand
See how to transform your event's first impression from a bottleneck into a high-value experience.
Certain and AMI show how modern automation and mobile tech eliminate long lines, trigger personalized engagement in real time, alert account managers when VIPs arrive, and sync check-in data straight to your CRM.
See how Certain Event Advisor uses generative AI to replace random networking with intent-based matchmaking.
The session describes how attendees meet the right people, sponsors get the right buyers, and the event delivers measurable pipeline.
A full webinar and live demo of Certain Event Advisor.
Certain Event Advisor personalizes the attendee journey, surfaces buying signals, and helps sales and marketing act on them in real time.
How leading enterprise marketers personalize the registration journey, the agenda, and the follow-up for thousands of attendees.
The video describes personalization without burning out event ops teams.
Most events generate a tidal wave of behavioral data that nobody acts on.
The session shows how to turn that data into a continuous revenue conversation.
A reference architecture for the AI-powered event tech stack.
The architecture covers registration intelligence to generative content, signal capture, and revenue attribution.
A practical session on closing the loop between event engagement and pipeline.
The session focuses on speed-to-lead and sales hand-off.
A session-break recording covering three repeatable plays.
The plays compress the time between an event interaction and a closed-won deal.
Guide
Seven AI plays that turn event data you already collect into qualified pipeline.
The playbook describes reading registration as buying signals and booking conversations before the doors open.
Orchestrating event signals at scale.
The guide describes running the seven plays across your whole event portfolio in real time.
The guide describes delivering intelligence to every team and every agent that can act on it.
Master event data harmony for seamless optimization.
The guide provides a practical approach for collecting, consolidating, and activating event data with integrations, AI, and event intelligence.
The guide connects the workflow to measurable ROI.
How AI and event intelligence turn raw engagement data into deep buyer insights.
The guide describes how marketers can navigate event data challenges and accelerate every stage of the buyer journey.
A 9-step playbook for driving, capturing, and acting on attendee engagement data.
The playbook covers before, during, and after your event.
The playbook connects events to measurable business results.
A practical eBook on using AI and event intelligence.
The eBook describes turning every attendee moment into a buying signal.
The eBook describes converting engaged buyers into long-term brand advocates.
The shift from individualized event ROI to a holistic event intelligence strategy that spans the entire program.
The resource describes a practical playbook for the 2026 event marketer.
What buying signals are, where they live in your events, how to score them, and how to route them to sales fast enough to win the deal.
A curated, copy-paste-ready library of generative AI prompts built for event marketers.
The prompts are organized by stage of the event lifecycle.
Infographic
Look beyond logistics.
The infographic lists the features that drive quality and actionable outcomes from your event program.
The infographic presents the information as a single visual checklist.
Stop measuring events in isolation.
The infographic provides a funnel-aware framework for evaluating event impact across awareness, engagement, pipeline, and revenue.
Customer Story
How Grand Connection Scaled Events with Certain's Smart Event Tech
A full-service event management agency unified its event ecosystem with Certain.
The agency replaced fragmented vendors with one platform.
The platform automates workflows, standardizes branding, and unlocks scalable growth.
National Instruments Achieves Significant Cost Savings and Accelerates Lead Generation with Certain
National Instruments hosts thousands of in-person events a year.
Certain describes the global leader in test, measurement and control standardized event execution.
Certain describes acceleration of lead-to-sales engagement across the entire program.
Rockwell Automation Centralizes 200 Global Conferences with Certain
Rockwell Automation runs more than 200 global events a year in nine languages.
Certain replaced fragmented, regional tools with a single global platform.
The platform improved efficiency, lead quality, and real-time sales follow-up.
Featured customer story cards (as displayed)
- Grand Connection
Customer Story
How Grand Connection Scaled Events with Certain's Smart Event Tech
A full-service event management agency unified its event ecosystem with Certain.
- National Instruments
Customer Story
National Instruments Achieves Significant Cost Savings and Accelerates Lead Generation with Certain
National Instruments hosts thousands of in-person events a year.
- Rockwell Automation
Customer Story
Rockwell Automation Centralizes 200 Global Conferences with Certain
Rockwell Automation runs more than 200 global events a year.