What kind of data and analytics can I expect to get from using Certain to measure event ROI?

You can track pipeline generated, influenced revenue, cost per lead, average engagement, and ROI by event. You also get attendee-level signals like session interests, attendance, polls, surveys, meetings, and real-time CRM-synced engagement data.

Certain’s ROI views let you compare performance across events, formats, regions, and audiences, with attribution from first interaction to closed deal. Drive a Higher ROI from Every Event Touchpoint Turn event data into real-time revenue acceleration.

You can also build custom reports for registration performance and use AI to surface high-intent prospects and recommended actions. Drive a Higher ROI from Every Event