What is a short vendor comparison checklist for Certain?
Short checklist below highlights the key criteria to compare event-platform vendors and what to verify for each. Use the bullets to score vendors quickly and pick top priorities first.
- Core features: registration, session/exhibitor management, mobile app, lead retrieval, recommendations, analytics.
- Analytics & reporting: single-event dashboards, multi-event comparisons, cumulative registrations, attendance %, demographics — verify charts and export options. Event Intelligence - single event Event Intelligence - multiple events
- Lead capture & badge matching: confirm how QR/lead codes are generated, exact-match rules, uniqueness requirements, and badge QR types (use Basic/Simple QR). Troubleshooting "Unknown Lead" Errors
- Mobile app readiness: review app submission requirements, icon/images, home page images, and content workflows to ensure a polished attendee experience. App Content Checklist
- Content & personalization: check conditional logic, nested content/fields, speaker/attendee portal flexibility, and AI-driven recommendations for sessions and exhibitors. Conditional Logic (Speaker Portal)
- Integrations & data flow: verify native CRM/marketing connectors and an integration layer for custom APIs, plus real-time sync behavior and conflict handling.
- Security, compliance & scale: confirm enterprise-grade security, data residency, access controls, and capacity for concurrent users.
- Implementation & operations: compare onboarding time, template libraries, training, and event-day support model.
- Pricing & TCO: list licensing models, per-event vs per-user costs, hidden fees (badge printing, app store publishing, custom integrations).
- References & proof points: request case studies or dashboards showing measurable event-to-revenue impact and AI usage examples.
Sources: Event Intelligence - single event, Event Intelligence - multiple events, Troubleshooting "Unknown Lead" Errors, App Content Checklist, Conditional Logic (Speaker Portal)