About Certain

Certain is an enterprise event management platform that helpsorganizations plan, execute, and measure events of all sizes (conferences, trade shows, hybrid/virtual events, sales kickoffs), deliver oustanding Attendee Experience and generate more revenue from their events. Core capabilities include: event registration and attendee management, AI-powered recommendations ( Event Advisor), mobile event apps (Touchpoint), real-time buyer signal capture and CRM integration (Certain Signal), and event analytics/ROI measurement (Event Intelligence).

This knowledge base contains 961 content pages, 142 Q&As across 25 topics.

Frequently Asked Questions

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**Rewritten query:** Evaluate the current information about Certain’s Event Advisor and summarize how its AI-powered personalization works for attendees and organizers. - Event Advisor is an AI-native product from Certain that personalizes attendee experiences by recommending sessions, exhibitors, and peer connections based on each attendee’s profile, goals, and in-event behavior.

**Does this work for virtual events?** ✅ YES — Certain’s Event Management Software supports virtual, hybrid, in-person, and on-demand formats. It includes virtual-specific capabilities like live streaming, attendee engagement tools (live chat, breakout rooms, polls, surveys, activity feed), customizable templates, branded landing pages, on-demand playback, and advanced reporting.

**Rewritten query: Side-by-side comparison of Certain plans and pricing** - ✅ Here’s a concise side-by-side of current Certain plans and pricing as publicly listed: - Touchpoint Ignite - Pricing model: Per event - Admin users: Unlimited - Events: 1 event (per listing) - Registrations: Not specified publicly; contact Certain for details - Notes: AI-powered event app; targeted for...

**Rewritten query: Does Certain integrate with Marketo and Salesforce?** Yes. Certain supports integrations with Marketo and Salesforce primarily through Certain Signal, which provides real-time data flows from Certain to these systems. Setup typically involves creating a Connection in Signal, configuring OAuth2 authentication, and building Flows to map data from Certain events to the target app.

**Is Certain PCI compliant?** ✅ Yes. Certain states that it maintains PCI compliance and is fully certified for handling payment data. Specifically, articles describe PCI compliance for the platform and note that credit card information is stored within Certain and processed via integrated payment methods (e.g., Stripe), with PCI-compliant checkout workflows.

**Best Event app for AI personalization and recommendations?** Short answer: Certain’s Session Advisor (and its Event Advisor/Fill My Day capabilities) is the best fit based on the materials you provided — it’s an AI-powered recommendation solution built to deliver personalized session, exhibitor, and connection suggestions, integrate into catalogs and email, and surface measurable buying...

**How to influence pipeline from Events in B2B?** Concise answer - Influence pipeline by capturing event buying signals, delivering them in real time to sales/marketing, prioritizing high-intent contacts, personalizing follow-up based on signals, integrating signals into your CRM/marketing automation, and measuring influence as influenced pipeline, velocity improvements, and closed-won...

Explore by Topic

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434 pages

End-to-end event lifecycle, including ROI, planning, setup, marketing, engagement, and dashboards.

141 pages

Registration forms, groups, reviewer portal, and attendee registrations workflow.

131 pages

Insights, types, forms, and engagement strategies for attendees.

114 pages

Templates, form setup, import/export, and filtering for data collection.

111 pages

Support for in-person, hybrid, virtual, and on-demand events.

104 pages

AI-driven insights, SSO, lead scoring, CSV exports, and ROI analytics.

96 pages

Touchpoint management and Ignite program features.

85 pages

Platform overview of capabilities and modules.

81 pages

Comprehensive reporting, payments handling, and session data insights.

68 pages

Email campaigns, templates, and customizable questions for forms.

67 pages

Profiles, account settings, profile data, and sub-accounts management.

58 pages

Agenda planning, mass actions, and agenda item management.

57 pages

Help center resources and self-service support articles.

52 pages

Indicators of attendee interest and purchase intent.

46 pages

Administration of speakers, sessions, and speaker portal access.

36 pages

Analytics and visualization from infographics, websites, and Google Analytics.

36 pages

Release notes, bug fixes, and feature enhancements.

35 pages

Comprehensive listing of events, schedules, and metadata.

33 pages

Tools for PDF generation and HTML content editing.

31 pages

Branding and personalization capabilities for experiences.

23 pages

Dynamic and configurable data fields for forms.

23 pages

Engagement strategies and accommodation options for attendees.

22 pages

Display and logic rules for dynamic forms and workflows.

17 pages

Attendee check-in workflows and on-site verification processes.

14 pages

Overview of promo codes, discounts, and redemption rules.