Lead Generation and CRM

Deliver personalized, data-driven event experiences at scale with Touchpoint Ignite. Turn engagement into insights and revenue.

Documentation for exhibitors on how to use the VIP Exhibitor Portal to view and edit profiles, upload materials, manage staff, tailor lead capture for...

Overview of the Lead Retrieval feature including administrator/VIP portal and lead scanning instructions.

Instructions to add and configure the Lead Retrieval feature, edit custom fields, grant access, and use the VIP Portal for exhibitors.

Overview of exhibitor feature options including check-ins, related links, videos, comments, favorites, attendees, and lead capture in the Touchpoint a...

FAQ about API Fetch, the data synchronization feature included with Certain Enterprise.

A structured, multi-section guide for crafting prompts to drive event ROI using AI-powered insights.

A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...

Marketing content on turning cold event leads into warm opportunities using Certain's end-to-end event experience.

Overview of the rationale and benefits of using a mobile event app to capture attendee data and enable real-time insights.

A marketing-focused guide on measuring and improving event ROI through integrating event management with marketing automation and data intelligence.

A page to request a Touchpoint Ignite Demo for event management.

End-to-end event automation platform that aggregates event data into real-time insights for marketing operations.

Marketing executives can improve ROI from events by leveraging rich attendee data, integrated lead scoring, and targeted content.

Certain Signal orchestrates event data flows to turn event interactions into actionable buying signals for marketing and sales.

A guide for marketers to leverage buying signals and AI to improve event outcomes and drive growth in B2B events.

Download this guide to learn more about the intersection of real-time marketing automation and event management technology.

Infographic about evaluating event impact across the buyer journey and aligning event goals with funnel metrics.

Download this infographic to learn about how combining data from marketing automation and events is a powerful way to deliver ROI.

This eBook, Part 2 of our Enterprise Events series, explains how events can serve as a strategic lever in B2B marketing, from planning to measuring im...

Guide outlining engagement-focused event marketing best practices to streamline execution and improve ROI.

Guide detailing seven steps to convert event leads using attendee data, engagement, and nurturing strategies.

Video on demand featuring three proven ways to turn event leads into revenue quickly.

Certain launches API Fetch, a data integration solution enabling automated event data synchronization for marketing professionals.

Partner page describing Demandbase, a targeting and personalization platform, and its event-focused benefits.

Capture Technologies delivers efficient on-site event solutions, specializing in badge printing, registration, and attendee management, with access co...

Definition of Event Automation Software: a technology evolved from traditional event management software to automate, personalize, and measure event m...

FAQ describing how to track event attendees and participants using spreadsheets, marketing automation, CRM, or end-to-end event management systems.

National Instruments uses Certain's end-to-end event management platform to accelerate lead generation and reduce event-related costs.

Form to request a demonstration of Certain Buying Signals, featuring fields for first name, last name, company, and work email.

A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.

Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.

Guidance on creating strategic event goals to align marketing and sales, with funnel-stage KPIs.

An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...

Overview of how marketing events can drive revenue using data-driven strategies and event intelligence.

Explains how event buying signals reveal buyer intent and how to activate them to drive revenue from events.

Guide to turning event signals into revenue through signal intelligence and engagement insights.

Three AI-powered strategies to convert event leads into sales-ready conversations: engagement signals, personalized post-event outreach, and AI-powere...

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...