ROI, Scoring & SSO

Instructions for using an Entry Page, setting up a waiver, and configuring login options in Form workflows.

Configuration guidance for the Reviewer Portal login page, including sign-in options and layout.

Release notes for Certain platform version 7.1.3 including enhancements and bug fixes.

Release notes for Certain 7.1.2 covering enhancements and bug fixes across payment processors, digital events, form sessions, API, email, event lists,...

Instructions and examples for creating web integration links in Certain's platform.

Instructions for creating and configuring account-level websites in Certain.

Overview of configuring and using SSO in Certain, including Admin, Attendee, and Check-In App SSO types and setup steps.

Instructions for configuring Single Sign-On connections for events in Certain's platform.

Details on configuring Single Sign-On connections for a Certain account, including Admin, Attendee, and Check-In App entry points and field mappings.

Documentation for configuring the entry page of the attendee registration form in Certain's event platform, including permissions, waivers, login opti...

Release notes for Spring 2025 Release #5 (8.3.28), including enhancements to Registration Administration and several bug fixes across agenda items, St...

Security, compliance, and enterprise-scale controls for global event programs.

Certain Signal orchestrates event data flows to turn interactions into real-time buyer signals, fueling marketing and sales.

Whitepaper on scaling event intelligence to measure ROI across the total event program.

An enterprise-focused guide examining the ROI of in-person events and how Certain's solutions support event management, engagement, and analytics.

Infographic explaining how to measure event impact across the buyer journey and connect events to business outcomes.

Guide detailing engagement-focused event marketing best practices to maximize ROI.

A guide on ROI for event marketing and how to analyze event data using Certain's solutions.

A marketer’s cheat sheet to using event data for better lead scoring and nurturing.

Unified reporting and intelligence for events across the Certain platform, enabling end-to-end insights, ROI tracking, and program optimization.

Power your marketing and sales ecosystem with connected event operations and insights across your enterprise stack.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Event Intelligence centralizes all event data, provides data-driven recommendations, and visualizes performance to improve attendance, engagement, and...

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

An overview of event buying signals and how to turn attendee engagement into revenue.

A blog post describing how designing events and using data signals can accelerate buyer engagement and sales pipeline.

AI-powered post-event follow-ups automate personalized outreach using real-time attendee behavior to identify high-intent leads and drive post-event e...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

AI-powered event management software for sales teams to identify high-potential prospects, personalize follow-up, and drive better event outcomes.

Key Metrics is a dashboard that provides a high-level view of event performance, including registrations vs goals, ROI, and audience details.

Instructions for submitting a proposal in the Speaker Portal and signing in, plus how to configure portal settings and landing pages.

Guide to editing the Reviewer Portal pages and layouts in Certain Help Center.

Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

An eBook guiding marketers on transforming event attendees into long-term brand advocates through AI and event intelligence.

A playbook outlining how event engagement data connects events to measurable business results through planning, pre-event, during-event, and post-even...

An enterprise-focused overview of how events drive lead generation, engagement, and brand growth in B2B marketing.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A structured guide outlining data-driven strategies for event planning, budgeting, data orchestration, and technology selection.

A guide on delivering business objectives through digital events by leveraging seamless integrations, branding, and attendee insights.

A concise guide explaining the value of mobile event apps for attendee insights and ROI, including a Top Ten list of benefits.

A whitepaper on blending digital tools and in-person events to drive engagement, generate leads, and enhance post-event follow-up across marketing and...

A co-branded marketing brochure illustrating segmentation, email marketing, attendee data capture, and data integration for event-driven marketing wit...

An end-to-end event automation platform that unifies event data to power real-time marketing actions.

Marketing executives can use Certain to drive ROI from events through attendee data, personalization, and insights.

Overview of Certain's event management platform for planning, replicating, and optimizing in-person events with templates, branding, and insights.

Certain’s consulting team provides event management consulting, implementation, and insights to optimize event performance.

When you're investing a significant portion of your marketing budget in events and your CEO asks, 'What are the results?', do you have the resources a...

Video on demand content describing how to measure the business impact of events using attendee management and analytics.

Infographic about combining data from marketing automation and events to deliver ROI. Includes resources and solutions for event marketers.

Certain launches Session Advisor AI, an AI-powered personalization solution delivering tailored session recommendations at scale for event management.

FAQ explaining what event management software is and its capabilities.

Overview of data-driven marketing and its impact on event ROI, with steps to implement.

Overview of using AI to personalize event marketing and convert attendees into customers.

A guided approach to capturing and leveraging event data to engage attendees and maximize ROI using AI-powered insights.

A guide to setting measurable event goals and aligning them with the buyer's journey across funnel stages.

Blog recap of a webinar on event data and AI, including Touchpoint Ignite and data-driven strategies for ROI.

Explains how AI-powered event intelligence accelerates the buyer journey by analyzing engagement data, predicting actions, and personalizing attendee ...