Buying Signals & Insights

Overview of Certain 7.0 release notes including accessibility updates, Digital Events enhancements, webinars integration, speaker management, data obj...

Guidance for configuring digital events in Certain Platform using Zoom or ON24 via Certain Signal.

Guidelines to configure Certain Signal with ON24 for digital events.

Instructions for configuring digital events with Certain Platform, including Certain Signal integration with Zoom and ON24.

Instructions to configure Digital Events using Certain Signal with Zoom, including prerequisites, one-off configurations, and per-event settings.

Outline of setting up digital events in Certain, including prerequisites and steps for Zoom, ON24, and Certain Platform.

Guide to using Certain Signal to integrate with other applications via Advanced Webhooks, including nested JSON and flow mappings.

Guide to using Certain Signal to integrate with Eloqua, including setup, tags, connections, flows, mappings, and monitoring.

Guide to integrating Certain Signal with third-party apps via Webhooks, including setup of tags, connections, flows, mappings, and troubleshooting.

Guide to integrating Certain Signal with Salesforce, including prerequisites, setup steps, tagging, connections, flows, mappings, and troubleshooting.

PDF guides detailing how to configure and use Certain Signal to integrate with third-party applications (Marketo, Eloqua, Salesforce, Webhooks, Zoom, ...

Power your marketing and sales ecosystem with connected event operations and insights across your enterprise stack.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and highlights the role of AI-powered event technology.

Overview of how Certain enables personalized, AI-powered attendee journeys from invitation to post-event follow-up to drive engagement and ROI.

Form to request a demo of Certain Buying Signals

Recap of a webinar on activating event intent data to convert engagement into revenue using AI-powered signals.

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

Certain introduces an AI-powered Question Generator to help event planners craft smarter, insight-driven survey questions.

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

An AI-powered overview of event management with Buying Signals, personalized experiences, forecasting, and security.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

A blog post describing how designing events and using data signals can accelerate buyer engagement and sales pipeline.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

Blog post about AI-powered personalization and Session Advisor AI to drive attendee engagement and revenue.

Explores how to capture and act on buying signals at events to drive revenue.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

An article detailing three methods to convert post-event engagement into sales-ready conversations using engagement signals, Agentic AI, and AI-powere...

Blog posts detailing event management, intelligence, and AI-powered event technology.

Technical guide detailing how to integrate Certain Signal with Marketo using tags, connections, and flows.

Overview of common Signal Flow errors and recommended steps to resolve issues in registrations, retries, and third-party integrations.

Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidance to prepare ON24 for integration with Certain's Signal, including endpoint access and API token provisioning.

Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.

FAQ about API Fetch including its purpose, add-on status, access, and use cases.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A guide to real-time marketing and event automation in a post-digital era.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Infographic about filtering noise in event data to enable real-time action by sales and marketing teams.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Guide to hosting product sessions at events to gather buying signals and drive product strategy.

Overview of using AI to personalize event marketing and convert attendees into customers.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...