Buyer Intent Signals

A PDF guide in the Certain Help Center that explains how to build dynamic email templates using Content Blocks and Display Rules, driven by registrati...

Guide for integrating Certain Signal with Salesforce, including prerequisites, tagging, connections, flows, mappings, and troubleshooting.

Guide to using Certain Signal to integrate with Marketo, including setup of tags, connections, flows, and dashboards.

PDF user guides for configuring and using Certain Signal to integrate with third-party applications.

A hub of content for event marketing and management, offering guides, infographics, videos, webinars, and whitepapers.

Gain a 360-degree view of buying signals and attendee behavior with Certain Event Intelligence.

Event Advisor personalizes attendee journeys with AI recommendations while capturing engagement data and intent signals.

Details on configuring Display Fields, Content Blocks, and Display Rules for event forms, websites, and emails in the Certain platform.

If no Form in the Event is marked as Primary, a server error occurs when Display Rules reference the Primary Form in an Email Template.

Explains the effects of marking a form as the Primary form, including how it affects emails and display sections.

Best practice not to include special characters in the Name field of Content Blocks and Display Rules; including them can cause a server error or caus...

You can display form content based on conditions using Inline Actions (on the same page) or Display Actions (on a separate page).

Guide on adding Custom Profile and Registration questions to a form using Registrant Details, Question Sections, and Logic Rules.

Guidance on managing partial payments for additional registrations, including marking registrations complete and handling separate payment and registr...

Instructions for sending confirmation emails to registrants who have made partial payments by creating a partial payment email template and a logic ru...

Release notes for the 2025 Summer Release #6 (8.3.36) of the Certain platform.

Release notes for 2025 Spring Release #1 (8.3.24) covering enhancements, bugs, and new features for Admin-Side Save Buttons, Display Rules, and Hotels...

Guidance on deleting or delinking webinars from events or sessions using Certain's Signal integrations, with step-by-step instructions.

Steps to create outbound flows to send attendee data to ON24 for event-level or session-level webinars.

Help center article explaining how to vary email content based on registrant answers using display rules and content blocks.

Guide to configure ON24 and Signal for the Certain Digital integration.

Uses Display Rules to include the Personal Agenda in an Email Template and shows how to create and apply the rule.

Guidance for configuring digital sessions with Zoom or ON24 using Certain Signal on the Certain Platform.

Guidance for configuring Certain Signal with ON24 for digital events, including prerequisites and step-by-step setup.

Guidance on configuring digital events with Certain Signal and webinar providers Zoom or ON24.

Guidance for configuring Digital Events in Certain Signal with Zoom, including prerequisites and setup steps.

Instructions to enable and use the waitlist option for full agenda items in agenda forms.

Guide explaining how to use Content Blocks and Display Rules to create dynamic email templates based on registration values.

FAQ about API Fetch, the data synchronization feature included with Certain Enterprise.

Technical guide for integrating Certain Signal with third-party apps using Advanced Webhooks, including nested JSON support and Mappings.

Guide to using Certain Signal to integrate with third-party apps via Webhooks, covering setup steps, tags, connections, flows, mappings, and diagnosti...

Help article explaining optional email templates for accepted registrations and the risk of sending duplicate emails.

A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...

A slide deck describing how event-driven experiences accelerate buyers through discovery, consideration, and decision to drive revenue.

Certain Signal orchestrates event data flows to turn event interactions into actionable buying signals for marketing and sales.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

Overview of Certain's AI-powered event technology stack to maximize event ROI.

On-demand webinar about unlocking buyer intent through event data using advanced engagement tools and analytics.

In this on-demand webinar, learn how to unlock buyer intent through event data with advanced engagement tools and analytics for personalized, impactfu...

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

An eBook detailing strategies and best practices for leveraging AI and EI to accelerate the buyer journey at events, with a roadmap for connecting wit...

Infographic about how Certain Signal filters noise to enable real-time action on event data.

An infographic describing how events generate data and the importance of using the right technology to interpret it.

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and explains how Certain's AI-powered event technology powers engagement a...

Certain launches Session Advisor AI, an AI-powered personalization solution delivering scalable, personalized session recommendations to accelerate bu...

Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.

In this on-demand webinar, we’ll show you how to unlock your buyer intent through event data.

On-demand webinar about harnessing event data to unlock buyer intent and identify important buying signals.

Learn and grow with Certain’s world-class events, past and present.

Form to request a demonstration of Certain Buying Signals, featuring fields for first name, last name, company, and work email.

Blog post explaining how event data orchestration turns engagement data into actionable buyer signals to drive revenue and ROI.

Recap of a webinar on activating event intent data to turn engagement into revenue and strategies to act on signals across pre-, during-, and post-eve...

Guide to planning product sessions at events to collect buying signals and turn insights into product strategy.

A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.

Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.

Overview of how AI-powered event data enables streamlined data analysis and improved event outcomes.

Strategies to maximize event engagement and impact using data-driven approaches and AI-powered tools.

Explores signal-based event solutions that connect attendee signals to marketing and sales to drive ROI.

Blog post recapping a webinar on event data, AI, and buying signals, with Touchpoint Ignite.

AI-powered recommendations to personalize event journeys and drive engagement and revenue.

An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...

Overview of AI-powered event management, Buying Signals, and personalized experiences to drive growth.

Explains how event buying signals reveal buyer intent and how to activate them to drive revenue from events.

A framework to convert event data into real-time revenue intelligence across marketing, sales, and revenue operations.

A guide to turning events into ROI by designing attendee value, signaling readiness to buy, and aligning formats with buyer stages.

An exploration of treating events as adaptive, intelligent ecosystems driven by AI, intent signals, and real-time analytics to improve engagement and ...

Blog post about using AI-powered event intelligence to accelerate the buyer journey and optimize event data.

A detailed, seven-principle framework for turning events into revenue opportunities, inspired by Dreamforce 2025.

Explains buying signals, their types, and how to capture them in real time for event intelligence.

Blog post describing AI-powered personalization and Session Advisor AI to enhance attendee experiences and drive revenue.

Guide to turning event signals into revenue through signal intelligence and engagement insights.

Explores how deep audience insights drive event success and revenue, and introduces Touchpoint Ignite.

Three AI-powered strategies to convert event leads into sales-ready conversations: engagement signals, personalized post-event outreach, and AI-powere...

Three steps to create event content that resonates with attendees and drives business results using data orchestration and event intelligence.

Blog covering event planning, management, and intelligence insights for marketing and sales teams.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.