Lead Scoring and Signals

Details on configuring agenda sections for registration forms, including headers, grouping, display fields, and rules.

Guide for integrating Certain Signal with Marketo, covering setup, tagging, connections, flows, mappings, and troubleshooting.

Overview of Certain's Partner Program and partner ecosystem for technology and services partners.

A PDF guide detailing how to build dynamic email templates using Content Blocks and Display Rules, with content adapting based on registration values.

Overview of Certain 7.0 release notes including accessibility updates, Digital Events enhancements, webinars integration, speaker management, data obj...

Instructions to activate waitlists for full agenda items within each agenda section of a form.

Guide to configuring account-level HTML content blocks in the Certain platform, including usage in emails, forms, websites, and conditional display ru...

Documentation on Custom Event Data in Certain Help Center, including access, usage, and management of custom event data and questions.

Guide to using Certain Signal to integrate with other applications via Advanced Webhooks, including nested JSON and flow mappings.

Guide to using Certain Signal to integrate with Eloqua, including setup, tags, connections, flows, mappings, and monitoring.

Guide to integrating Certain Signal with third-party apps via Webhooks, including setup of tags, connections, flows, mappings, and troubleshooting.

Release notes for the 2025 Summer Release #6 (8.3.36), detailing fixes across agenda items, asset uploads, badges, display rules, event copy, registra...

Release notes for the 2025 Spring Release #1 (8.3.24), covering enhancements, admin-side Save Buttons, display rules copy, and bug fixes for forms log...

Certain Signal orchestrates event data flows to turn interactions into real-time buyer signals, fueling marketing and sales.

A marketer’s cheat sheet to using event data for better lead scoring and nurturing.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and highlights the role of AI-powered event technology.

Overview of how Certain enables personalized, AI-powered attendee journeys from invitation to post-event follow-up to drive engagement and ROI.

Form to request a demo of Certain Buying Signals

Recap of a webinar on activating event intent data to convert engagement into revenue using AI-powered signals.

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

Certain introduces an AI-powered Question Generator to help event planners craft smarter, insight-driven survey questions.

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

An AI-powered overview of event management with Buying Signals, personalized experiences, forecasting, and security.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

An overview of event buying signals and how to turn attendee engagement into revenue.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

Blog post about AI-powered personalization and Session Advisor AI to drive attendee engagement and revenue.

Explores how to capture and act on buying signals at events to drive revenue.

AI-powered post-event follow-ups automate personalized outreach using real-time attendee behavior to identify high-intent leads and drive post-event e...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

An article detailing three methods to convert post-event engagement into sales-ready conversations using engagement signals, Agentic AI, and AI-powere...

Blog posts detailing event management, intelligence, and AI-powered event technology.

Overview of Content Display concepts for event forms, websites, and emails, including Display Fields, Content Blocks, and Display Rules.

Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.

Best practices for naming Content Blocks and Display Rules to avoid server errors and issues with email templates.

Overview of common Signal Flow errors and recommended steps to resolve issues in registrations, retries, and third-party integrations.

Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.

Guidance to prepare ON24 for integration with Certain's Signal, including endpoint access and API token provisioning.

Guidance on using Display Rules to include Personal Agenda items in an Email Template.

Guide on using Content Blocks and Display Rules to create dynamic email templates based on registration values.

Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.

FAQ about API Fetch including its purpose, add-on status, access, and use cases.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A guide to real-time marketing and event automation in a post-digital era.

An end-to-end event automation platform that unifies event data to power real-time marketing actions.

Marketing executives can use Certain to drive ROI from events through attendee data, personalization, and insights.

Overview of Certain's event management platform for planning, replicating, and optimizing in-person events with templates, branding, and insights.

Certain’s consulting team provides event management consulting, implementation, and insights to optimize event performance.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Guide to hosting product sessions at events to gather buying signals and drive product strategy.

Overview of using AI to personalize event marketing and convert attendees into customers.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...