Lead Scoring Signals

A help-center page describing a PDF guide on creating dynamic email templates using Content Blocks and Display Rules to vary content by registration v...

Overview of Session Blocks and how to create them to control display of sessions in emails.

Overview of Custom Event Data fields, access, usage for internal reporting, and account-level display fields in Certain.

Enterprise event management platform that delivers branded events, attendee journeys, analytics, and AI-powered insights to drive ROI.

Overview of Certain's Attendee Experience suite, including personalized journeys, AI-driven insights, and integrated data to turn event engagement int...

Event Advisor personalizes attendee experiences with AI recommendations and captures engagement data and intent signals.

Overview of Content Display concepts for event forms, websites, and emails, including Display Fields, Content Blocks, and Display Rules.

Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.

Best practices for naming Content Blocks and Display Rules to avoid server errors and issues with email templates.

Release notes for 2025 Summer Release #6 (8.3.36) covering bug fixes across agenda items, assets, badges, display rules, event copy, registrations, pr...

Release notes for 2025 Spring Release #1 (8.3.24), detailing enhancements, bug fixes, and new features such as Admin-Side Save Buttons, Display Rules ...

Overview of common Signal Flow errors and recommended steps to resolve issues in registrations, retries, and third-party integrations.

Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.

Guidance to prepare ON24 for integration with Certain's Signal, including endpoint access and API token provisioning.

Guidance on using Display Rules to include Personal Agenda items in an Email Template.

Overview of the Certain 7.0 release notes, including accessibility updates, Digital Events enhancements, and enterprise features.

FAQ about activating waitlists for specific agenda items on registration forms.

Guide on using Content Blocks and Display Rules to create dynamic email templates based on registration values.

Guide to creating and managing account-level HTML content blocks in Certain's platform.

Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.

FAQ about API Fetch including its purpose, add-on status, access, and use cases.

Guide to integrating Certain Signal with external apps using Advanced Webhooks, including tags, connections, and flows.

Guidance for integrating Certain Signal with Eloqua, including prerequisites, tagging, connections, flows, mappings, and dashboards.

Guide to integrating Certain Signal with external apps via Webhooks, including setup, tags, connections, flows, mappings, and troubleshooting.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A guide to real-time marketing and event automation in a post-digital era.

An end-to-end event automation platform that unifies event data to power real-time marketing actions.

Marketing executives can use Certain to drive ROI from events through attendee data, personalization, and insights.

Overview of Certain's event management platform for planning, replicating, and optimizing in-person events with templates, branding, and insights.

Certain Signal orchestrates event data flows between event management systems and your mar-tech stack to turn event interactions into curated buying s...

Certain’s consulting team provides event management consulting, implementation, and insights to optimize event performance.

A guide on how AI-powered buying signals help marketers build meaningful connections and drive B2B event success.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing.

Overview of Certain's reporting and intelligence capabilities for event programs, including application-level reporting, curated datamart, and insight...

Certain congratulates Thomson Reuters on Stevie Awards wins and highlights the role of AI-powered event technology in driving engagement and business ...

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

Overview of Certain's Partner Program, partner ecosystem, and data-driven insights for customers.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

Form to request a demo of Certain Buying Signals, including fields for first name, last name, company, and work email.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Recap of a Certain webinar on activating event-intent data to drive revenue.

Guide to hosting product sessions at events to gather buying signals and drive product strategy.

Blog post explaining how buying signals and signal-aware strategies turn event experiences into revenue using AI-powered insights.

Overview of using AI to personalize event marketing and convert attendees into customers.

Blog post about an AI-powered Question Generator for smarter event surveys and attendee insights.

Explains real-time event signal orchestration across Marketing, Sales, and Customer Success for enterprise growth.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

AI-powered recommendations for events personalize attendee journeys and drive engagement, as introduced with Event Advisor.

Guidance on evaluating event impact and measuring funnel performance for B2B marketers.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

A blog post describing how to activate event buying signals to drive revenue from events.

Overview of capturing buying signals, delivering signals in real time, and orchestrating data at scale to convert event data into revenue.

A guide on using events to identify buyers and accelerate ROI with signals throughout the event lifecycle.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Seven principles to turn events into revenue, including theme, venue journey, engagement loops, AI, measurement, and cross-team alignment.

Explores how event buying signals are captured and analyzed to enable real-time revenue opportunities.

An article describing AI-powered personalization and Session Advisor AI to improve attendee experiences and revenue.

A detailed look at turning event badge scans into buying signals and real revenue through signal intelligence.

AI-powered automation enables real-time lead scoring and hyper-personalized post-event outreach to improve ROI.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

Three strategies to convert event leads into sales-ready conversations using engagement data, AI-powered outreach, and insights.

A collection of blog posts about event planning and management from Certain.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...