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Dynamic Emails Guide (PDF)
A help-center page describing a PDF guide on creating dynamic email templates using Content Blocks and Display Rules to vary content by registration v...
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Session Blocks
Overview of Session Blocks and how to create them to control display of sessions in emails.
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Custom Event Data
Overview of Custom Event Data fields, access, usage for internal reporting, and account-level display fields in Certain.
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The Event Platform That Turns Engagement Into Revenue
Enterprise event management platform that delivers branded events, attendee journeys, analytics, and AI-powered insights to drive ROI.
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From Attendee to Buyer: Deliver Experiences That Drive Growth
Overview of Certain's Attendee Experience suite, including personalized journeys, AI-driven insights, and integrated data to turn event engagement int...
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AI-Powered Attendee Journeys
Event Advisor personalizes attendee experiences with AI recommendations and captures engagement data and intent signals.
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Content Display
Overview of Content Display concepts for event forms, websites, and emails, including Display Fields, Content Blocks, and Display Rules.
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Error when no Form in the Event is marked as Primary
Explains an error when no Event Form is marked as Primary and how to designate a Primary Form to fix the issue.
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Special Characters on Content Block and Display Rules
Best practices for naming Content Blocks and Display Rules to avoid server errors and issues with email templates.
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2025 Summer Release #6 (8.3.36)
Release notes for 2025 Summer Release #6 (8.3.36) covering bug fixes across agenda items, assets, badges, display rules, event copy, registrations, pr...
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2025 Spring Release #1 (8.3.24)
Release notes for 2025 Spring Release #1 (8.3.24), detailing enhancements, bug fixes, and new features such as Admin-Side Save Buttons, Display Rules ...
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Signal Alerts - Common Errors and Recommendations
Overview of common Signal Flow errors and recommended steps to resolve issues in registrations, retries, and third-party integrations.
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Supported Encryption Cipher Suite Changes
Details about cipher suite changes for Certain Platform, API, Signal, and SSO, effective June 30, 2022.
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Signal Outbound Flows for Digital Events (ON24)
Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.
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Customizing Emails Based on Different Registrant Factors/Values
Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.
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Preparing ON24 for Signal Integration
Guidance to prepare ON24 for integration with Certain's Signal, including endpoint access and API token provisioning.
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Appending Agenda Items to an Email Template
Guidance on using Display Rules to include Personal Agenda items in an Email Template.
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Certain 7.0 Release Notes
Overview of the Certain 7.0 release notes, including accessibility updates, Digital Events enhancements, and enterprise features.
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General FAQ - Activating Agenda Item Waitlist on Forms
FAQ about activating waitlists for specific agenda items on registration forms.
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Dynamic Emails Guide
Guide on using Content Blocks and Display Rules to create dynamic email templates based on registration values.
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Content Blocks (At Account Level)
Guide to creating and managing account-level HTML content blocks in Certain's platform.
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API Fetch walkthrough
Step-by-step guide to configuring API Fetch for Eloqua data in Certain Platform.
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API Fetch FAQs
FAQ about API Fetch including its purpose, add-on status, access, and use cases.
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Signal Integration with Advanced Webhooks Guide
Guide to integrating Certain Signal with external apps using Advanced Webhooks, including tags, connections, and flows.
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Signal Integration with Eloqua Guide
Guidance for integrating Certain Signal with Eloqua, including prerequisites, tagging, connections, flows, mappings, and dashboards.
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Signal Integration with Webhooks Guide
Guide to integrating Certain Signal with external apps via Webhooks, including setup, tags, connections, flows, mappings, and troubleshooting.
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Prompting Event ROI with Certain’s AI-Powered Insights
A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.
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Event Automation
A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...
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Marketing In a Post-Digital World
A guide to real-time marketing and event automation in a post-digital era.
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Bring Events Into Your Marketing Technology Stack
An end-to-end event automation platform that unifies event data to power real-time marketing actions.
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Drive a Higher ROI from Every Event
Marketing executives can use Certain to drive ROI from events through attendee data, personalization, and insights.
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In-Person Events Easily Planned, Delivered & Repeated
Overview of Certain's event management platform for planning, replicating, and optimizing in-person events with templates, branding, and insights.
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Turn Event Data into Real-Time Revenue Acceleration
Certain Signal orchestrates event data flows between event management systems and your mar-tech stack to turn event interactions into curated buying s...
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Event Management Consulting Services
Certain’s consulting team provides event management consulting, implementation, and insights to optimize event performance.
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The Ultimate Guide to Event Buying Signals
A guide on how AI-powered buying signals help marketers build meaningful connections and drive B2B event success.
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Gathering Attendee Feedback – Beyond the Event Experience
Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.
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7 Seriously Simple Steps to Convert More Event Leads
The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing.
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Operational Reporting and Strategic Event Intelligence Together
Overview of Certain's reporting and intelligence capabilities for event programs, including application-level reporting, curated datamart, and insight...
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Thomson Reuters Wins Big at the Stevie’s — Certain Proud to Power Their Success
Certain congratulates Thomson Reuters on Stevie Awards wins and highlights the role of AI-powered event technology in driving engagement and business ...
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MarketingProfs Highlight the Power of Certain’s Event Intelligence & AI in Drivi...
MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.
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Expand Your Reach With Our Expertise
Overview of Certain's Partner Program, partner ecosystem, and data-driven insights for customers.
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Gathering Attendee Feedback – Beyond the Event Experience
An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.
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Request a Demo of Certain Buying Signals
Form to request a demo of Certain Buying Signals, including fields for first name, last name, company, and work email.
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Certain Brand Guide
Official brand assets including logo lockups, color palette, typography, and product assets for Certain.
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From Signals to Sales: How to Turn Event Engagement into Revenue
Recap of a Certain webinar on activating event-intent data to drive revenue.
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Unlock the Power of Hosting a Product Session at Events: How to Gather and Lever...
Guide to hosting product sessions at events to gather buying signals and drive product strategy.
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Events Create Moments. Signals Turn Them Into Revenue.
Blog post explaining how buying signals and signal-aware strategies turn event experiences into revenue using AI-powered insights.
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How to Turn Your Audiences Into Customers Using AI
Overview of using AI to personalize event marketing and convert attendees into customers.
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Stop Asking Boring Event Questions
Blog post about an AI-powered Question Generator for smarter event surveys and attendee insights.
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Orchestrate at Scale: Events Become Your #1 Growth Channel With Seamless Data Ex...
Explains real-time event signal orchestration across Marketing, Sales, and Customer Success for enterprise growth.
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Maximizing Event Success with Signal-Based Solutions: A Catalyst for Marketers t...
Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.
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Mastering B2B Event Strategy: Harnessing AI, Intelligence, and Insights for Succ...
A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.
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Introducing Event Advisor: How AI Is Transforming Event Personalization
AI-powered recommendations for events personalize attendee journeys and drive engagement, as introduced with Event Advisor.
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Infographic: Measuring Event Success Across the Funnel
Guidance on evaluating event impact and measuring funnel performance for B2B marketers.
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Transforming Events into Revenue Generators
Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.
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From Engagement to Revenue: Activating Event Buying Signals
A blog post describing how to activate event buying signals to drive revenue from events.
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The Three-Pillar Framework for Turning Event Data Into Revenue Intelligence
Overview of capturing buying signals, delivering signals in real time, and orchestrating data at scale to convert event data into revenue.
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Architecting Events for ROI: The Fastest Path to Buyers
A guide on using events to identify buyers and accelerate ROI with signals throughout the event lifecycle.
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Events as Living, Breathing Organisms
Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.
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Dreamforce 2025 Decoded: Turn Your Next Event into a Revenue Engine
Seven principles to turn events into revenue, including theme, venue journey, engagement loops, AI, measurement, and cross-team alignment.
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Deep Dive into Event Intelligence: Capturing Event Buying Signals
Explores how event buying signals are captured and analyzed to enable real-time revenue opportunities.
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Creating High-Impact Attendee Experiences with AI
An article describing AI-powered personalization and Session Advisor AI to improve attendee experiences and revenue.
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Beyond Badge Scans: How Smart Sales Teams Extract Real Value from Events
A detailed look at turning event badge scans into buying signals and real revenue through signal intelligence.
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AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers
AI-powered automation enables real-time lead scoring and hyper-personalized post-event outreach to improve ROI.
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What to Look for in AI-powered Event Technology
Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...
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3 Ways to Spark Sales-Ready Conversations Post-Event
Three strategies to convert event leads into sales-ready conversations using engagement data, AI-powered outreach, and insights.
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Event Planning and Management Blog
A collection of blog posts about event planning and management from Certain.
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Create Exceptional Attendee Experiences. Capture Every Buying Signal.
Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...