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General FAQ - Importing Registration Data
Guidance on creating registrations from existing data via external files or profile-based methods.
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Tier: Add/Edit
Instructions for adding and editing tiers in the Speakers and Sessions management module.
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Sessions (Manage Reviews)
Guide to managing session reviews in the Certain Speaker and Session Management portal.
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Report Subtotals
Overview of subtotals in reports, including display formats, per-group counts, grand totals, and how to enable and configure subtotals.
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Signal Integration with Salesforce Guide
Guide for integrating Certain Signal with Salesforce, including prerequisites, tagging, connections, flows, mappings, and troubleshooting.
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Signal Integration with Marketo Guide
Guide to using Certain Signal to integrate with Marketo, including setup of tags, connections, flows, and dashboards.
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Certain Signal: User Guides
PDF user guides for configuring and using Certain Signal to integrate with third-party applications.
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AI-Powered Event Management Software for Sales Professionals
AI-powered event management software for sales professionals to turn event engagement into sales and optimize attendee experiences.
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2025 AI Trends for Event Management
In this eBook, we delve into how Artificial Intelligence (AI) is transforming the event industry and explore the latest AI trends poised to revolution...
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The Event Platform That Turns Engagement Into Revenue
Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...
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Certain Event Intelligence
Gain a 360-degree view of buying signals and attendee behavior with Certain Event Intelligence.
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From Attendee to Buyer: Deliver Experiences That Drive Growth
Overview of Certain's Attendee Experience and AI-powered personalization to convert engagement into ROI.
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Certain. Make Every Moment Count.
Overview of Certain, a company turning events into revenue with AI-powered event technology; leadership and core values.
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Process Timeline
Best Practice Process for Client Success for Event App Timeline/Checklist.
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Event Intelligence - Key Metrics
High-level Key Metrics dashboard for event performance across registrations, attendance, engagement, and ROI.
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Removing Attendees from Certain Platform when the Event has a Touchpoint Integra...
Instructions for removing attendees from Certain Platform when the event is integrated with Touchpoint.
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Certain EventStream Guide
Guide to installing and using Certain EventStream within Oracle Eloqua, including prerequisites, installation, configuration, and usage.
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Approvals and Recommendations
Session Reviewers can create and manage recommendations across review tiers, including automatic processing.
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Single or Multiple Session Review Tiers
Guide describing how to create up to five session review tiers, including default tier, visibility, privileges, email templates, and recommendations.
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Session Advisor FAQ's - Session Catalog
FAQ about Session Advisor AI in the Session Catalog, including how it works, setup, performance, and privacy.
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Signal Alerts - Common Errors and Recommendations
Overview of common errors in Signal Flows and troubleshooting steps.
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Supported Encryption Cipher Suite Changes
Announcement of cipher suite changes affecting Certain products, listing cipher suites and affected integrations.
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Session Related Links: Syncing from Platform to Touchpoint
Guidance on syncing session related links from Platform to Touchpoint using the Touchpoint: Related Link tag.
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Signal Outbound Flows for Digital Events (ON24)
Steps to create outbound flows to send attendee data to ON24 for event-level or session-level webinars.
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API Fetch - Eloqua step by step configuration
Step-by-step guide to configure API Fetch with Eloqua to ingest Eloqua contacts as Certain registrations for your event.
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API Fetch walkthrough
Step-by-step configuration for API Fetch data source in the Certain Platform.
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Signal Integration with Webhooks Guide
Guide to using Certain Signal to integrate with third-party apps via Webhooks, covering setup steps, tags, connections, flows, mappings, and diagnosti...
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Event Automation
A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...
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How can I still deliver on my business objectives through digital events?
A guide for transitioning in-person events to digital formats with integration and engagement strategies.
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Event Data Strategy Best Practices
A practical guide for marketers on using attendee data to personalize engagement and drive measurable event outcomes.
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Why a Mobile Event App? Amazing Insights. That’s Why.
Overview of the rationale and benefits of using a mobile event app to capture attendee data and enable real-time insights.
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Bring Events Into Your Marketing Technology Stack
End-to-end event automation platform that aggregates event data into real-time insights for marketing operations.
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Drive a Higher ROI from Every Event
Marketing executives can improve ROI from events by leveraging rich attendee data, integrated lead scoring, and targeted content.
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In-Person Events Easily Planned, Delivered & Repeated
Event automation platform for in-person events enabling replication, efficiency, branding, scale and insights.
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Unify Virtual and In-person Audiences With a Consistent and Engaging Hybrid Even...
Hybrid event management platform enabling in-person and virtual audiences with engagement tools, branding, templates, and insights.
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Training for Successful Events
Training resources to maximize event success on the Certain platform, including Certain University and Training Webinars.
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Your Event Success Is Our Priority
Certain’s team of event management consulting professionals brings extensive experience in building your events, templates, forms, website design and ...
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Igniting Event Experiences with Touchpoint Ignite
On-demand webinar about gaining deeper audience insights and leveraging event intelligence and AI to improve event experiences.
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Your CEO Asks
ROI-focused page addressing resources and insights to deliver measurable return on investment from events.
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Turning More Audiences into Customers with AI-Powered Personalization
Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.
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The Ultimate AI Tech Stack for Event ROI
Overview of Certain's AI-powered event technology stack to maximize event ROI.
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Scaling Event Intelligence for Business Success
A whitepaper outlining how to scale event intelligence across an entire event portfolio to measure ROI and impact.
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Reading Your Buyer’s Mind
In this on-demand webinar, learn how to unlock buyer intent through event data with advanced engagement tools and analytics for personalized, impactfu...
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Measuring Event Success Across the Funnel
Infographic about evaluating event impact across the buyer journey and aligning event goals with funnel metrics.
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Marketing Event Automation Simplified
Download this infographic to learn about how combining data from marketing automation and events is a powerful way to deliver ROI.
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Event Strategies to Accelerate the Buyer Journey with Deep Insights
An eBook detailing strategies and best practices for leveraging AI and EI to accelerate the buyer journey at events, with a roadmap for connecting wit...
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The Event Marketing Playbook: Metrics & Data Strategy
Data is the secret weapon behind the most successful B2B marketing campaigns. This Playbook covers tracking key event marketing metrics to uncover hid...
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The Event Marketing Playbook: Engagement Strategy
Guide outlining engagement-focused event marketing best practices to streamline execution and improve ROI.
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The Event Marketing Playbook: ABM Strategy
A guide on aligning sales and marketing for ABM and optimizing events for ABM programs.
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The Event Intelligence Playbook
A guide outlining ROI considerations, data challenges, and resources for event marketers.
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Get Intelligent Insights From All Your Events
We help you track and analyze your event data and send signals to improve attendance, engagement, and revenue across all events, including hybrid, in-...
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Elevating Event Experiences with Deep Audience Insights
A guide offering tips and best practices to drive, capture, and act on attendee engagement data and connect events to measurable business results.
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7 Seriously Simple Steps to Convert More Event Leads
Guide detailing seven steps to convert event leads using attendee data, engagement, and nurturing strategies.
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From Attendee to Advocate: Mastering Buyer Engagement at Events with AI & Event ...
An eBook detailing how AI and event intelligence drive attendee engagement and revenue at events.
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2024 AI Trends for Event Management
In this guide, Artificial Intelligence (AI) is transforming the event industry and trends poised to revolutionize the field in 2024 and beyond.
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Thomson Reuters Wins Big at the Stevie’s — Certain Proud to Power Their Success
Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and explains how Certain's AI-powered event technology powers engagement a...
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Certain Launches Event Advisor, an AI Product That Generates Personalized Recomm...
Certain announces Event Advisor, an AI-native product delivering personalized attendee recommendations and real-time buying signals.
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Certain Launches Touchpoint Ignite: Transforming Events with Deep Audience Insig...
Certain announces Touchpoint Ignite, an AI-powered event app that transforms engagement data into deep audience insights and actionable intelligence.
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Certain Launches Session Advisor, an AI-powered Personalization Solution to Acce...
Certain launches Session Advisor AI, an AI-powered personalization solution delivering scalable, personalized session recommendations to accelerate bu...
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Certain Launches Powerful Event Buying Signal Solution to Fuel Pipeline Growth a...
Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.
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InEvent | Partner
Partner profile for InEvent outlining its global event management platform for virtual and hybrid events.
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Demandbase | Partner
Partner page describing Demandbase, a targeting and personalization platform, and its event-focused benefits.
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Thank You For Visiting Our Booth At IMEX America 2024
Resources from Certain at IMEX America 2024, including event intelligence playbooks and guides.
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What is Event Intelligence
Definition of event intelligence and its scope and application.
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What is Event Intelligence Software?
Definition and overview of event intelligence software, including its purpose and capabilities across events.
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The Ultimate AI Tech Stack for Event ROI
Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.
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Turning More Audiences into Customers with AI-Powered Personalization
On-demand webinar about transforming audience intent into meaningful customer actions using AI-powered personalization.
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Too Many Sessions, Activities, People to Meet: Let AI Decide
On-demand video about attendee decision fatigue and AI-assisted session selection at events.
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Event Intelligence | Demo
On-demand demo of Event Intelligence showing data across events, turning it into insights, and viewing event performance.
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Crack the Code and Understand Your Event Attendees
On-demand webinar to uncover insights into event attendees’ priorities, needs, and interests using AI.
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Event Center For Marketers and Event Planners
Learn and grow with Certain’s world-class events, past and present.
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How Grand Connection Scaled Events with Certain’s Smart Event Technology
Grand Connection scales events with Certain’s Smart Event Technology to streamline workflows and enhance attendee engagement.
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Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019
Explores how data and personalization shape event marketing in 2019 with insights from industry leaders.
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What is Event Data Orchestration and Why it Matters
Blog post explaining how event data orchestration turns engagement data into actionable buyer signals to drive revenue and ROI.
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What Is Data-Driven Marketing and How Does It Improve Your Event ROI?
Overview of data-driven marketing and its impact on event ROI, with steps to implement.
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From Signals to Sales: How to Turn Event Engagement into Revenue
Recap of a webinar on activating event intent data to turn engagement into revenue and strategies to act on signals across pre-, during-, and post-eve...
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Events Create Moments. Signals Turn Them Into Revenue.
A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.
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How to Turn Your Audiences Into Customers Using AI
Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.
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Making Every Moment Count: Strategies to Boost Event Engagement and Impact
Strategies to maximize event engagement and impact using data-driven approaches and AI-powered tools.
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Achieving Success With Scalable Event Personalization
Discussion of data-driven strategies for scalable event personalization using AI, with four pillars: Centralize, Standardize, Visualize, Contextualize...
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How AI is Revolutionizing Event Personalization: Meet Certain’s Session Advisor
Overview of Session Advisor, an AI-powered tool for personalized event experiences and attendee engagement.
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Maximizing Event Success with Signal-Based Solutions: A Catalyst for Marketers t...
Explores signal-based event solutions that connect attendee signals to marketing and sales to drive ROI.
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Mastering B2B Event Strategy: Harnessing AI, Intelligence, and Insights for Succ...
A guide to mastering B2B event strategy using data orchestration, AI, and event intelligence to optimize attendee engagement.
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Leveraging Event Data and AI for Business Success
Blog post recapping a webinar on event data, AI, and buying signals, with Touchpoint Ignite.
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Introducing Event Advisor: How AI Is Transforming Event Personalization
AI-powered recommendations to personalize event journeys and drive engagement and revenue.
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Infographic: Measuring Event Success Across the Funnel
An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...
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Igniting Event Experiences with Event Intelligence & AI
Explores how AI-powered event technology unlocks audience insights and enhances event experiences.
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Mastering Buyer Engagement at Events
A blog exploring how AI-powered event apps and event intelligence transform attendees into advocates across the buyer journey.
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Architecting Events for ROI: The Fastest Path to Buyers
A guide to turning events into ROI by designing attendee value, signaling readiness to buy, and aligning formats with buyer stages.
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Events as Living, Breathing Organisms
An exploration of treating events as adaptive, intelligent ecosystems driven by AI, intent signals, and real-time analytics to improve engagement and ...
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Event Strategies to Accelerate the Buyer Journey
Blog post about using AI-powered event intelligence to accelerate the buyer journey and optimize event data.
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Creating High-Impact Attendee Experiences with AI
Blog post describing AI-powered personalization and Session Advisor AI to enhance attendee experiences and drive revenue.
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The Impact of Deep Audience Insights on Event Success
Explores how deep audience insights drive event success and revenue, and introduces Touchpoint Ignite.
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AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers
Explains how AI-powered post-event follow-ups close the engagement gap and accelerate revenue for event marketers.