Event Data & Insights

Guide to configuring Google Analytics in Certain, including how to obtain and add a Tracking ID to various pages.

Overview of methods to create events in Certain: from scratch, copy existing, or from a template.

Overview of multi-event data, consolidation reports, and how to collect custom event data.

Page showing the history of Changes Reports and reports containing full Credit Card Numbers run on data within the current account. The history covers...

Overview of editing general settings for the event's Reviewer Portal, including Name, Google Analytics Tracking ID, Web URL, timeout, and date/time di...

Documentation on configuring report grouping for events, including grouping levels, sort criteria, date grouping, and print options.

Options for display and print settings of event reports in Certain.

Instructions for creating and managing Consolidation Reports across multiple events in the current account.

Instructions for locating and copying an event in Certain's Help Center.

Steps to delete an event or program from an account or organization, including locating the event, adjusting pagination, and deletion with a note abou...

Overview of the Meeting Requests Home page in the Certain Help Center, detailing list view, filters, and actions.

Instructions to invite or register profiles for an event in the Certain Help Center.

Release notes for Certain 7.1.2 covering enhancements and bug fixes across payment processors, digital events, form sessions, API, email, event lists,...

Release notes for Certain platform version 7.0.5 detailing enhancements and bug fixes.

Help center article describing Meeting Requests for Websites, including page content, labels, and viewing options.

Guidance for locating a registration in Certain using the Event Dashboard, registrations lists, queries, reports, and the badge list.

Overview of the Global Links and Primary Navigation in the Certain help center.

Instructions to mark an event as a favorite from the Event's Dashboard by clicking the star icon; the event appears in global navigation for quick acc...

Explanation of the Primary Form designation, editing, and related behavior in Certain's form setup.

Overview of the Event List page shown after login, including filters, columns, and actions.

Instructions for searching for Websites across events and accounts in the Certain Help Center.

Guide to using the Search feature across Registrations, Profiles, Events, Forms, and Websites.

Guidance on creating and managing event templates in Certain's Help Center.

Instructions for reviewers using the Event List in Certain, including access, sorting, and event column details.

Help article describing how Reports-Only users access and use the Event List, roles, users, reports, and filtering within Certain.

Overview of the Event List in the Certain Platform Help Center, including how to add, export, filter, and view events.

Guidance for configuring attendee registration forms in the Certain platform, including sections, setup information, page layouts, and advanced settin...

Guide to creating a new registration form in Certain's Plan > Forms, including setup, page layout, display settings, and advanced options.

Overview of configuring an event website in Certain Help Center, including page setup, display settings, and analytics.

Overview of standard and custom registration statuses, and details on managing registration status fields and rules.

Guide for adding and editing conference sessions in Speaker and Session Management, including session details, scheduling, webinars, and additional de...

Overview of the Setup Dashboard in the Certain event platform, detailing header, event details, standard modules, and additional modules for event con...

Instructions for configuring Single Sign-On connections for events in Certain's platform.

Guide to setting up and using Google Analytics in the Certain platform, including website profiles, tracking IDs, and per-page URLs.

Guide detailing essential and non-essential cookies used by the Certain platform, with browser instructions for accessing cookie data.

Configure event settings and modules for an event in the Certain Help Center.

Help article on configuring the Itinerary PDF appearance and content for events in Certain.

A summary of how many of each scheduled instance of the event's sessions have been selected by attendees. Includes all non-cancelled session reservati...

Instructions for sending emails to attendees from the event management interface, including templates, fields, attachments, and previews.

Instructions for importing registrations, registration agenda items, and session instances into the event registrations database from external files.

The standard summary report showing complete and incomplete registrations by status, with two pie charts and a table, exportable to Excel.

Summary report of complete registrations grouped by attendee type, including bar chart, pie chart, and a detailed table.

The Event Dashboard is the planner's home page for an event with access to the Setup and Registration Dashboards and tools to manage event details and...

Overview of the Registration Dashboard view within the Event Dashboard, including access, views, sections, and common tasks.

Account Settings security options for PCI compliance, including session timeout, password expiration, and email-related settings.

Administrators can generate and view usage reports of events, registrations, imports, and test registrations for their account and sub-accounts.

Instructions to create, edit, and delete an email template within an event in Certain.

Release notes for 2025 Summer Release #2 (8.3.32) covering bug fixes for Custom Statuses, Email encoding, Event Dashboard, Registrant Details, Promo C...

Get all the information you need about the intelligent Event Management Solution from Certain, including whitepapers, guides, infographics, and webina...

Overview of AI’s potential in the event industry and related resources.

Video On Demand resource showing how to turn engagement signals into pipeline using Certain's event management solutions.

The Ultimate AI Tech Stack for Event ROI page with resources and CTAs for events management

Whitepaper on scaling event intelligence to measure ROI across the total event program.

From conceptualizing and strategizing your event to managing budgets, engaging attendees, and measuring impact, the Ultimate Guide to Event Success wi...

In Part 1 of our Enterprise Events series, we delve into the evolving role of events as strategic tools that drive business growth, foster innovation,...

An in-depth guide on using buying signals to optimize event marketing and drive outcomes.

Tips and best practices for developing and executing your mobile strategy before, during, and after the event.

Infographic about using AI prompts to drive registrations, personalize engagement, and deliver event ROI.

An enterprise-focused guide examining the ROI of in-person events and how Certain's solutions support event management, engagement, and analytics.

Downloadable guide exploring real-time marketing automation, post-digital landscape, and Certain's event management solutions.

A guide about using intelligent events to accelerate revenue through engagement and analytics.

Overview of Certain's event personalization at scale and related solutions, including Enterprise Event Management Software, Touchpoint, and Event Inte...

A video on demand detailing how Certain's event management technology solutions scale grand connections.

Video On Demand content showcasing Certain's event management technology solutions.

A guide describing how a hybrid event strategy blends in-person and digital event experiences.

An ABM-focused guide explaining how account-based marketing integrates with events and outlining Certain's event management solutions.

Webinar transcript exploring how to activate intent data from events using Certain's platform.

This eBook, Part 2 of the Enterprise Events series, explains how events can serve as a strategic lever in B2B marketing, covering planning, execution,...

Guide detailing engagement-focused event marketing best practices to maximize ROI.

A guide on ROI for event marketing and how to analyze event data using Certain's solutions.

Guide on driving, capturing and acting on attendee engagement data for virtual, hybrid, and in-person events.

Guide covering how to master event data orchestration and insights from event data.

A playbook of tips and best practices to drive, capture, and act on attendee engagement data and connect events to measurable business results.

A marketer’s cheat sheet to using event data for better lead scoring and nurturing.

Video on demand showcasing Certain's Event Advisor and related event management solutions.

Guide on integrating digital and in-person event strategies to improve business outcomes.

An eBook explaining how AI and event intelligence change attendee engagement and how to track attendee behavior and turn attendees into customers.

Video on demand page highlighting three proven strategies to convert event leads into revenue, with Certain's event management solutions.

Infographics resources section with multiple infographic articles on event marketing and management.

Unified reporting and intelligence for events across the Certain platform, enabling end-to-end insights, ROI tracking, and program optimization.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Event Intelligence centralizes all event data, provides data-driven recommendations, and visualizes performance to improve attendance, engagement, and...

Partner profile for Samantha Smith Productions on Certain; transforms vision and information into meaningful content for events; aims to drive revenue...

A contact page with a sales inquiry form and department contacts for support and billing.

Form to request a demo of Certain Buying Signals

Recap of a webinar on activating event intent data to convert engagement into revenue using AI-powered signals.

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

An article discussing challenges of event data and how AI-powered event intelligence can streamline data orchestration to improve buyer engagement and...

Explains how real-time, context-rich event signals drive multi-team orchestration and revenue growth.

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

Overview of Event Advisor, an AI-powered tool to personalize event journeys and drive engagement and revenue.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

An overview of event buying signals and how to turn attendee engagement into revenue.

A blog post describing how designing events and using data signals can accelerate buyer engagement and sales pipeline.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

Explores how to capture and act on buying signals at events to drive revenue.

How buying signals from event interactions transform marketing leads into actionable revenue.

AI-powered post-event follow-ups automate personalized outreach using real-time attendee behavior to identify high-intent leads and drive post-event e...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

An article detailing three methods to convert post-event engagement into sales-ready conversations using engagement signals, Agentic AI, and AI-powere...

Blog posts detailing event management, intelligence, and AI-powered event technology.

Support center form to submit a request to Certain Touchpoint.

Webinar about TouchPoint Web Home Layout with related articles and a video.

Watch a webinar recording on the Certain Mobile App – Touchpoint; engagement topics include Activity feed, Badge Game, Live Polling, and Survey.

Describes how Touchpoint Stream enables hosting interactive virtual and hybrid events and unifies event content and data.

Video training for the Touchpoint User Dashboard.

Instructions for bulk uploading agenda sessions into Touchpoint using a spreadsheet and the Event Dashboard.

Documentation on creating and managing Groups and Terms to filter resources in Touchpoint.

Information about navigating main event components within your account, including the Event List and event-specific tabs: Plan, Promote, Manage, Engag...

Instructions to change or create a Registrant's password via the Event Dashboard.

Guidance on managing attendee waitlisting for Attendee Types in Certain's event platform, including Reg status settings and manual processing.

The Event Registration Chronicles dashboard helps analyze the pace of registrations across events, with filters and a screenshot-ready view for docume...

Documentation describing the Event Program Analysis dashboard and its Overview and Insights tabs for evaluating multiple events.

Overview of the Single Event View in Event Intelligence, including charts and metrics for single-event analysis.

Key Metrics is a dashboard that provides a high-level view of event performance, including registrations vs goals, ROI, and audience details.

Instructions to delete images and files from Event or Account assets in the Certain platform.

Step-by-step instructions to upload and apply a favicon for an Event in the Certain platform.

Information about changing the currency used for an event by updating the payment processor.

Overview of account structure and sub-accounts in the Certain platform, including setup and usage.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guide to extracting historic profile, registration, and event data from Certain using custom reports.

Overview of using custom questions to collect event-specific registration data in Certain.

Guide to creating a new Event in Certain: from scratch, copy, or template; includes Event Details fields and admin sections.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A guide exploring how AI transforms event management in 2025, detailing agentic AI, event intelligence, practical applications, and nine trend traject...

An eBook guiding marketers on transforming event attendees into long-term brand advocates through AI and event intelligence.

A marketing eBook examining the ROI of enterprise in-person events post-Covid, with data-driven guidance on event management and intelligence.

An enterprise-focused overview of how events drive lead generation, engagement, and brand growth in B2B marketing.

A structured guide outlining data-driven strategies for event planning, budgeting, data orchestration, and technology selection.

Best practices for leveraging event data to personalize engagement and drive measurable outcomes for marketers and sales teams.

A guide on using event data to enrich attendee insights and drive lead nurturing.

Infographic exploring ROI in event marketing and how to prove and improve it through integrated event management and marketing automation.

Unifies virtual and in-person audiences with a consistent, engaging hybrid event experience using engagement tools, data unification, and scalable tem...

On-demand webinar showing how to unlock buyer intent through event data with engagement tools and AI insights.

On-demand webinar about leveraging event intelligence and AI to enhance event experiences and outcomes.

A page that presents the Certain Event Intelligence product tour.

When you're investing a significant portion of your marketing budget in events and your CEO asks, 'What are the results?', do you have the resources a...

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video on demand content describing how to measure the business impact of events using attendee management and analytics.

Overview of how Certain's end-to-end event experience solution can transform cold leads into warm customers.

Infographic with tips for setting up successful sales meetings at events.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

Infographic about combining data from marketing automation and events to deliver ROI. Includes resources and solutions for event marketers.

Infographic detailing a structured data lifecycle to transform raw event data into actionable insights.

Learn how to tailor attendee engagement to a guest's registration type by ensuring ways for guests to connect and interact, no matter where they join ...

Infographic describing how marketing events are changing and the expanded role of event marketers.

Events give companies a chance to tailor experiences to attendees. These experiences can take prospects and leads through their buying process faster,...

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Overview of Certain's Event Management technology solutions, including Manage Events, Engage Attendees, and Event Intelligence, plus related resources...

Get intelligent insights from your events via centralized data, signals, and recommendations to improve attendance, engagement and revenue across all ...

Overview of Certain's event engagement solutions, including touchpoints and event intelligence, with resources for marketers.

Infographic detailing event automation and Certain's event management technology solutions for marketers and event professionals.

Infographic about delivering business objectives through digital events and related resources.

Webinar on uncovering attendee insights and applying AI to event management.

Find out how Certain Touchpoint can foster great engagement, serve the right content at the right time, and help you gain insight into attendee engage...

Infographic about filtering noise in event data to enable real-time action by sales and marketing teams.

Infographic explaining how to understand audience data from events and how to act using technology.

Video on demand content about AI-powered session recommendations for events.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

Certain announces API Fetch, a data integration solution that automates event data synchronization across external systems into Certain's platform.

Certain announces Touchpoint Ignite, an AI-powered event app that turns engagement data into deep audience insights with a conversational interface.

Certain announces a strategic partnership with Capture Technologies to merge onsite event technology with AI-powered event management and intelligence...

Demandbase is a powerful targeting and personalization platform that identifies target accounts and engages them with relevant content to drive revenu...

Thank you for visiting our booth at IMEX America 2024. Explore resources on Event Intelligence, Event Management, and Event Engagement.

Thanks to visitors at IMEX America 2023. This page highlights resources on Event Intelligence, Event Management, and Event Engagement.

FAQ explaining what event management software is and its capabilities.

Event Intelligence is the insight gained by analyzing events, participants, attendance, engagement, and conversion rates, and can apply to single or m...

FAQ describing who uses event automation software and related solutions from Certain.

FAQ describing what mobile event apps are and their key features.

FAQ about event intelligence software and how it analyzes and optimizes events.

On-demand webinar showing how to unlock buyer intent through event data.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

On-demand webinar explaining how to transform event data into meaningful insights.

An on-demand webinar about Event Intelligence that helps connect the dots to optimize performance and revenue.

Watch an on-demand webinar to unlock a deeper understanding of event attendees, gain actionable insights, and learn how to deliver revenue and results...

A webinar showcasing AI-powered session matching to help attendees decide among sessions and connections at events.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

On-demand webinar demo of Event Intelligence showing data across events and actionable insights.

An on-demand webinar showing how to translate event data into actionable intelligence to drive pipeline and accelerate deals.

On-demand webinars and events for marketers and event planners.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Explains event data orchestration, its importance for B2B marketing, and a structured journey to turn engagement data into actionable buyer signals.

Overview of data-driven marketing and its impact on event ROI, with steps to implement.

Overview of using AI to personalize event marketing and convert attendees into customers.

A guided approach to capturing and leveraging event data to engage attendees and maximize ROI using AI-powered insights.

Overview of Session Advisor, an AI-powered event personalization tool from Certain, and its benefits for attendees, organizers, and sponsors.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Blog recap of a webinar on event data and AI, including Touchpoint Ignite and data-driven strategies for ROI.

Explores how AI-powered event technology, led by Touchpoint Ignite, can unlock audience insights and improve event experiences.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

Guide on turning attendees into advocates using AI-powered event insights to optimize buyer engagement.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Explores how deep audience insights drive engagement and revenue, introducing Touchpoint Ignite AI-powered insights.

Overview of Agentic AI and its impact on event planning, engagement, and data orchestration.

Three steps to plan event content that drives engagement and business results using data orchestration and tailored content.

Overview of key marketing event trends for 2023, including hybrid/in-person growth, data-driven insights, tailored experiences, omni-channel strategie...

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.