Event Analytics and Data

Overview of the Certain Platform and getting-started topics.

Guidance on locating a registration in Certain, including using the Event Dashboard, Query Registrations, reports, and the Badge Report.

Overview of the Registrations to Review report in the Event Dashboard, including categories like Deleted Registrations, Test Registrations, Potential ...

Documentation for the Event Dashboard, including Setup and Registration Dashboards, navigation, and available actions.

Overview of the Registration Dashboard with sections for completed registrations, status, and review tasks.

Administrators can generate activity reports for account usage, including events, registrations, imports, and test registrations, with date ranges and...

Overview of AI’s potential in the event industry, including trends, data roles, and privacy implications.

Download this whitepaper to understand how to measure, gain insight, and communicate ROI across a holistic event program with an overarching event int...

Part 1 of the Enterprise Events series explains how events serve as strategic tools to drive growth, foster innovation, and enhance brand value.

In Part 3 of our Enterprise Events series, we take an in-depth look at enterprise events from a C-Suite perspective and answer questions such as: Are ...

Guide on accelerating revenue by leveraging intelligent events to engage customers throughout the buying journey.

Video on demand detailing how Grand Connections scaled events with Certain's platform.

An eBook, Part 2 of the Enterprise Events series, explaining how events serve as a strategic lever in B2B marketing and how to plan, measure, and adap...

Data drives successful B2B event marketing. The Playbook covers tracking event marketing metrics to uncover hidden demand and pipeline.

Event data plays a crucial role in driving business outcomes by empowering marketing professionals to make informed decisions. To make event data trul...

An eBook explaining how AI and event intelligence turn attendees into advocates and help measure event impact.

Certain’s Stripe integration provides a fast, familiar payment method for registration, paid sessions, and add-ons, backed by Stripe’s secure global i...

Overview of methods to create events in Certain: from scratch, copy existing, or from a template.

Overview of multi-event data, consolidation reports, and how to collect custom event data.

Page showing the history of Changes Reports and reports containing full Credit Card Numbers run on data within the current account. The history covers...

Documentation for managing conference catalogs, including Catalog List, syncing sessions and speakers, and adding catalogs.

Guide to set up and edit a Session Catalog using the Session Catalog Designer in events with Speaker and Session Management.

Documentation on configuring report grouping for events, including grouping levels, sort criteria, date grouping, and print options.

Options for display and print settings of event reports in Certain.

Instructions for creating and managing Consolidation Reports across multiple events in the current account.

Overview of the Meeting Requests Home page in the Certain Help Center, detailing list view, filters, and actions.

Release notes for Certain platform version 7.1.3 including enhancements and bug fixes.

Release notes for Certain 7.1.2 covering enhancements and bug fixes across payment processors, digital events, form sessions, API, email, event lists,...

Release notes for Certain platform version 7.0.5 detailing enhancements and bug fixes.

Release notes for Certain 7.0.4 including enhancements and bug fixes.

Release notes for Certain 7.0.3 covering enhancements to attendee type inventories, session catalog improvements, and bug fixes.

Release notes for Certain 7.0.2 including enhancements and bug fixes.

Overview of Certain 7.0 release notes including accessibility updates, Digital Events enhancements, webinars integration, speaker management, data obj...

Help center article describing Meeting Requests for Websites, including page content, labels, and viewing options.

Overview of the Global Links and Primary Navigation in the Certain help center.

Instructions to mark an event as a favorite from the Event's Dashboard by clicking the star icon; the event appears in global navigation for quick acc...

Guidance for configuring digital events in Certain Platform using Zoom or ON24 via Certain Signal.

Guidelines to configure Certain Signal with ON24 for digital events.

Instructions to configure Digital Events using Certain Signal with Zoom, including prerequisites, one-off configurations, and per-event settings.

Outline of setting up digital events in Certain, including prerequisites and steps for Zoom, ON24, and Certain Platform.

Overview of the Event List page shown after login, including filters, columns, and actions.

Instructions for searching for Websites across events and accounts in the Certain Help Center.

Guide to using the Search feature across Registrations, Profiles, Events, Forms, and Websites.

Guidance on creating and managing event templates in Certain's Help Center.

Overview of the Event List in the Certain Platform Help Center, including how to add, export, filter, and view events.

Guide for adding and editing conference sessions in Speaker and Session Management, including session details, scheduling, webinars, and additional de...

Overview of the Setup Dashboard in the Certain event platform, detailing header, event details, standard modules, and additional modules for event con...

Email template automatically sent to new digital event registrants; editable when the Digital Events module is enabled.

The Attendee Profile page contains contact information about the attendee, and basic registration information, including Attendee Type and Status.

The standard summary report showing complete and incomplete registrations by status, with two pie charts and a table, exportable to Excel.

Summary report of complete registrations grouped by attendee type, including bar chart, pie chart, and a detailed table.

PDF guides detailing how to configure and use Certain Signal to integrate with third-party applications (Marketo, Eloqua, Salesforce, Webhooks, Zoom, ...

Release notes for 2025 Summer Release #2 (8.3.32) covering bug fixes for Custom Statuses, Email encoding, Event Dashboard, Registrant Details, Promo C...

Get all the information you need about the intelligent Event Management Solution from Certain, including whitepapers, guides, infographics, and webina...

Video On Demand resource showing how to turn engagement signals into pipeline using Certain's event management solutions.

The Ultimate AI Tech Stack for Event ROI page with resources and CTAs for events management

From conceptualizing and strategizing your event to managing budgets, engaging attendees, and measuring impact, the Ultimate Guide to Event Success wi...

An in-depth guide on using buying signals to optimize event marketing and drive outcomes.

Tips and best practices for developing and executing your mobile strategy before, during, and after the event.

Infographic about using AI prompts to drive registrations, personalize engagement, and deliver event ROI.

Downloadable guide exploring real-time marketing automation, post-digital landscape, and Certain's event management solutions.

Overview of Certain's event personalization at scale and related solutions, including Enterprise Event Management Software, Touchpoint, and Event Inte...

Video On Demand content showcasing Certain's event management technology solutions.

A guide describing how a hybrid event strategy blends in-person and digital event experiences.

An ABM-focused guide explaining how account-based marketing integrates with events and outlining Certain's event management solutions.

Webinar transcript exploring how to activate intent data from events using Certain's platform.

Guide detailing engagement-focused event marketing best practices to maximize ROI.

A guide on ROI for event marketing and how to analyze event data using Certain's solutions.

Guide on driving, capturing and acting on attendee engagement data for virtual, hybrid, and in-person events.

A playbook of tips and best practices to drive, capture, and act on attendee engagement data and connect events to measurable business results.

A marketer’s cheat sheet to using event data for better lead scoring and nurturing.

Video on demand showcasing Certain's Event Advisor and related event management solutions.

Guide on integrating digital and in-person event strategies to improve business outcomes.

Video on demand page highlighting three proven strategies to convert event leads into revenue, with Certain's event management solutions.

Infographics resources section with multiple infographic articles on event marketing and management.

A collection of event marketing and management resources, featuring video on demand content.

Unified reporting and intelligence for events across the Certain platform, enabling end-to-end insights, ROI tracking, and program optimization.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Event Intelligence centralizes all event data, provides data-driven recommendations, and visualizes performance to improve attendance, engagement, and...

Form to request a demo of Certain Buying Signals

Recap of a webinar on activating event intent data to convert engagement into revenue using AI-powered signals.

Explores turning event signals into revenue with signal-aware strategies and AI-powered insights.

An article discussing challenges of event data and how AI-powered event intelligence can streamline data orchestration to improve buyer engagement and...

Explains how real-time, context-rich event signals drive multi-team orchestration and revenue growth.

Explains how to evaluate event impact across the full buyer journey and includes downloadable resources from Certain.

Overview of Event Advisor, an AI-powered tool to personalize event journeys and drive engagement and revenue.

A three-pillar framework to capture, deliver, and orchestrate event data for real-time revenue intelligence.

An overview of event buying signals and how to turn attendee engagement into revenue.

Analysis of events as a core growth channel for B2B go-to-market in 2026, focusing on signal capture and rapid follow-up.

Seven principles for turning Dreamforce into a revenue engine for events.

Explores how to capture and act on buying signals at events to drive revenue.

How buying signals from event interactions transform marketing leads into actionable revenue.

AI-powered post-event follow-ups automate personalized outreach using real-time attendee behavior to identify high-intent leads and drive post-event e...

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

An article detailing three methods to convert post-event engagement into sales-ready conversations using engagement signals, Agentic AI, and AI-powere...

Blog posts detailing event management, intelligence, and AI-powered event technology.

AI-powered event management software for sales teams to identify high-potential prospects, personalize follow-up, and drive better event outcomes.

Webinar about TouchPoint Web Home Layout with related articles and a video.

Watch a webinar recording on the Certain Mobile App – Touchpoint; engagement topics include Activity feed, Badge Game, Live Polling, and Survey.

Describes how Touchpoint Stream enables hosting interactive virtual and hybrid events and unifies event content and data.

Video training for the Touchpoint User Dashboard.

Instructions for bulk uploading agenda sessions into Touchpoint using a spreadsheet and the Event Dashboard.

Documentation on creating and managing Groups and Terms to filter resources in Touchpoint.

Instructions to change or create a Registrant's password via the Event Dashboard.

Guidance on managing attendee waitlisting for Attendee Types in Certain's event platform, including Reg status settings and manual processing.

The Event Registration Chronicles dashboard helps analyze the pace of registrations across events, with filters and a screenshot-ready view for docume...

Documentation describing the Event Program Analysis dashboard and its Overview and Insights tabs for evaluating multiple events.

Overview of the Single Event View in Event Intelligence, including charts and metrics for single-event analysis.

Key Metrics is a dashboard that provides a high-level view of event performance, including registrations vs goals, ROI, and audience details.

Instructions for filtering and displaying sessions in the Session Catalog, including Highlighted, Promoted, and General sessions and default filter op...

Overview of three display styles for session catalogs: Magazine, Promoted, and General; guidance on where to configure and how to highlight sessions.

Documentation on login options, My Sessions, and session catalog layout for registrant experiences.

General tips and best practices for Session Catalog, including themes and branding considerations.

FAQ about Session Advisor AI, its workflow, integration, and data privacy within the Session Catalog.

Documentation for creating, editing, and managing the Advanced Template in Certain's Help Center.

Overview of account structure and sub-accounts in the Certain platform, including setup and usage.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidance on sharing webcast join details via email templates and linking to the Session Catalog for Digital Events.

When adding Speakers to a Session with Instances, an Alert will display to give the option of including that Speaker to associated instances.

Guide to extracting historic profile, registration, and event data from Certain using custom reports.

Overview of using custom questions to collect event-specific registration data in Certain.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A guide exploring how AI transforms event management in 2025, detailing agentic AI, event intelligence, practical applications, and nine trend traject...

An eBook guiding marketers on transforming event attendees into long-term brand advocates through AI and event intelligence.

A marketing eBook examining the ROI of enterprise in-person events post-Covid, with data-driven guidance on event management and intelligence.

An enterprise-focused overview of how events drive lead generation, engagement, and brand growth in B2B marketing.

A marketing data sheet summarizing trends in B2B events, roles, spend on event technology, and focus areas.

A structured guide outlining data-driven strategies for event planning, budgeting, data orchestration, and technology selection.

A guide on delivering business objectives through digital events by leveraging seamless integrations, branding, and attendee insights.

Best practices for leveraging event data to personalize engagement and drive measurable outcomes for marketers and sales teams.

A whitepaper on blending digital tools and in-person events to drive engagement, generate leads, and enhance post-event follow-up across marketing and...

A guide on using event data to enrich attendee insights and drive lead nurturing.

A guide to real-time marketing and event automation in a post-digital era.

Infographic exploring ROI in event marketing and how to prove and improve it through integrated event management and marketing automation.

Overview of Certain's event management platform for planning, replicating, and optimizing in-person events with templates, branding, and insights.

Unifies virtual and in-person audiences with a consistent, engaging hybrid event experience using engagement tools, data unification, and scalable tem...

On-demand webinar showing how to unlock buyer intent through event data with engagement tools and AI insights.

On-demand webinar about leveraging event intelligence and AI to enhance event experiences and outcomes.

A page that presents the Certain Event Intelligence product tour.

When you're investing a significant portion of your marketing budget in events and your CEO asks, 'What are the results?', do you have the resources a...

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video on demand content describing how to measure the business impact of events using attendee management and analytics.

Overview of how Certain's end-to-end event experience solution can transform cold leads into warm customers.

Infographic with tips for setting up successful sales meetings at events.

Video on demand session with Kent Martin about key considerations for planning and delivering hybrid events.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

Power Templates equip event and marketing professionals to easily create events that are versatile and efficient, reducing time and costs.

Infographic about combining data from marketing automation and events to deliver ROI. Includes resources and solutions for event marketers.

Infographic detailing a structured data lifecycle to transform raw event data into actionable insights.

Learn how to tailor attendee engagement to a guest's registration type by ensuring ways for guests to connect and interact, no matter where they join ...

Infographic describing how marketing events are changing and the expanded role of event marketers.

Events give companies a chance to tailor experiences to attendees. These experiences can take prospects and leads through their buying process faster,...

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Overview of Certain's Event Management technology solutions, including Manage Events, Engage Attendees, and Event Intelligence, plus related resources...

Get intelligent insights from your events via centralized data, signals, and recommendations to improve attendance, engagement and revenue across all ...

Overview of Certain's event engagement solutions, including touchpoints and event intelligence, with resources for marketers.

Infographic detailing event automation and Certain's event management technology solutions for marketers and event professionals.

Infographic about delivering business objectives through digital events and related resources.

Webinar on uncovering attendee insights and applying AI to event management.

Find out how Certain Touchpoint can foster great engagement, serve the right content at the right time, and help you gain insight into attendee engage...

Infographic about filtering noise in event data to enable real-time action by sales and marketing teams.

Infographic explaining how to understand audience data from events and how to act using technology.

Video on demand content about AI-powered session recommendations for events.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

Certain partners with InEvent to unify virtual and in-person event capabilities into a single event technology ecosystem.

Certain announces Touchpoint Stream, a central platform for interactive virtual and hybrid events with live streaming, attendee engagement, and data i...

Certain announces API Fetch, a data integration solution that automates event data synchronization across external systems into Certain's platform.

Certain announces Touchpoint Ignite, an AI-powered event app that turns engagement data into deep audience insights with a conversational interface.

Certain announces a strategic partnership with Capture Technologies to merge onsite event technology with AI-powered event management and intelligence...

Partner profile of ON24, a marketing technology leader for live and on-demand digital experiences.

InEvent partner page describing the InEvent event management platform and its reach, including trust by Coca-Cola and Amazon, serving virtual and hybr...

Grip is the leading AI-powered event, networking and matchmaking platform that helps event organizers, exhibitors, sponsors and visitors be more succe...

Demandbase is a powerful targeting and personalization platform that identifies target accounts and engages them with relevant content to drive revenu...

Thank you for visiting our booth at IMEX America 2024. Explore resources on Event Intelligence, Event Management, and Event Engagement.

Thanks to visitors at IMEX America 2023. This page highlights resources on Event Intelligence, Event Management, and Event Engagement.

FAQ explaining what event management software is and its capabilities.

Event Intelligence is the insight gained by analyzing events, participants, attendance, engagement, and conversion rates, and can apply to single or m...

FAQ describing who uses event automation software and related solutions from Certain.

FAQ describing what mobile event apps are and their key features.

FAQ about event intelligence software and how it analyzes and optimizes events.

On-demand webinar showing how to unlock buyer intent through event data.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

On-demand webinar explaining how to transform event data into meaningful insights.

An on-demand webinar about Event Intelligence that helps connect the dots to optimize performance and revenue.

Watch an on-demand webinar to unlock a deeper understanding of event attendees, gain actionable insights, and learn how to deliver revenue and results...

A webinar showcasing AI-powered session matching to help attendees decide among sessions and connections at events.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

On-demand webinar demo of Event Intelligence showing data across events and actionable insights.

An on-demand webinar showing how to translate event data into actionable intelligence to drive pipeline and accelerate deals.

On-demand webinars and events for marketers and event planners.

Rockwell Automation enhanced event efficiency and lead quality by centralizing data with Certain's platform, enabling faster follow-up and global cons...

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Explains event data orchestration, its importance for B2B marketing, and a structured journey to turn engagement data into actionable buyer signals.

Overview of data-driven marketing and its impact on event ROI, with steps to implement.

Overview of using AI to personalize event marketing and convert attendees into customers.

A guided approach to capturing and leveraging event data to engage attendees and maximize ROI using AI-powered insights.

Overview of Session Advisor, an AI-powered event personalization tool from Certain, and its benefits for attendees, organizers, and sponsors.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Blog recap of a webinar on event data and AI, including Touchpoint Ignite and data-driven strategies for ROI.

Explores how AI-powered event technology, led by Touchpoint Ignite, can unlock audience insights and improve event experiences.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

Guide on turning attendees into advocates using AI-powered event insights to optimize buyer engagement.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Explores how deep audience insights drive engagement and revenue, introducing Touchpoint Ignite AI-powered insights.

Overview of Agentic AI and its impact on event planning, engagement, and data orchestration.

Three steps to plan event content that drives engagement and business results using data orchestration and tailored content.

Overview of key marketing event trends for 2023, including hybrid/in-person growth, data-driven insights, tailored experiences, omni-channel strategie...

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.