Event Performance Analytics

Defines the Registration Contact and explains how to create or edit it, where contact information appears, and how changes propagate across events.

Guide to creating and managing Attendee Types for events, including setup steps and uses.

Guidance on closing event registration using Forms or Event Status, with notes on end dates and closed messages.

Documentation on configuring the Events List web page, including the list of active/future events and table column settings.

Documentation on displaying subtotals in event reports, including grouping options and per-group totals.

Documentation on configuring up to three levels of summary groupings for event reports in the Certain platform.

Options to configure report display and print settings for event reports in Certain.

Steps to assign an event owner in Plan > Event Setup > Details, including administrator guidance and contact information.

Overview of Session Blocks and how to create them to control display of sessions in emails.

Help article describing Meeting Requests on websites in the Certain Help Center.

Background on how roles and users are managed for events in Certain. Describes how to assign roles to an event and who is available for each role.

Instructions for searching websites across events and accounts using criteria, operators, and filters.

Instructions for using the search feature in the Certain Help Center, including field, operator, value, and account selection, plus how results open.

Guide to creating a new registration form in Certain's event platform, covering sections, setup, layout, and advanced settings.

Overview of the Event Websites feature in the Certain Help Center, including listing, managing, and actions for event websites.

Help article on configuring the Itinerary PDF appearance and content for events in Certain.

Email template for the hourly email sent to new digital event registrants; editable when the Digital Events module is enabled.

An illustrated PDF describing how to manage Sessions and Speakers in an event.

A summary of all qualified sessions and their speakers for an event, including details from the Session record.

A report showing attendee counts per session instance, with registrations, cancellations, waitlists, and attendance details.

A guide describing the Event Session Summary Report, including what it lists, how to access details, and export options.

The standard summary report All Registrations By Status shows complete and incomplete registrations grouped by registration status, including two pie ...

Overview of the Registration Dashboard in the Certain Help Center, including access, sections, and tasks.

Overview of Custom Event Data fields, access, usage for internal reporting, and account-level display fields in Certain.

Release notes for Summer 2025 Release #2 (8.3.32) of the Certain platform.

Infographic and resources for event marketers on using generative AI prompts and event management technology.

An eBook about how AI reshapes the event industry and AI trends for 2025 and beyond.

Power your marketing and sales ecosystem with connected event operations and insights. Certain integrates across your enterprise stack to streamline e...

Enterprise event management platform that delivers branded events, attendee journeys, analytics, and AI-powered insights to drive ROI.

Gain a 360-degree view of buying signals and insights to improve attendee behavior, performance, and revenue across all events.

Support center form to submit a request to Certain Touchpoint.

Instructions for bulk uploading agenda sessions into Touchpoint using a spreadsheet and the Event Dashboard.

Documentation on creating and managing Groups and Terms to filter resources in Touchpoint.

Instructions for emailing registrants when cancelling or postponing an event and updating event statuses in Certain.

Documentation on creating and managing custom registration statuses for attendees.

Guidance for configuring basic Event information within the Certain platform's Event Setup: Details.

Instructions to add and manage suppliers for an event in the SMM module of Certain.

Instructions to change or create a Registrant's password via the Event Dashboard.

Instructions to locate and modify a registration within the Certain event management system.

Guidance for troubleshooting when changing an event's E-Commerce account in Certain, including currency locking and restoring deleted accounts.

Step-by-step guide to auto-assign a Speaker Attendee Type using form logic in the Certain platform.

Guidance on managing attendee waitlisting for Attendee Types in Certain's event platform, including Reg status settings and manual processing.

Details on how Certain displays date-time stamps in PST and how event and form times are determined.

Overview of setting up an event in Certain, including event details, attendee types, questions, agenda items, payments, accommodation, and online disp...

Information about collecting and managing multi-event data for Consolidation reports in Certain.

The Event Registration Chronicles dashboard helps analyze the pace of registrations across events, with filters and a screenshot-ready view for docume...

Documentation describing the Event Program Analysis dashboard and its Overview and Insights tabs for evaluating multiple events.

Overview of the Single Event View in Event Intelligence, including charts and metrics for single-event analysis.

Key Metrics is a dashboard that provides a high-level view of event performance, including registrations vs goals, ROI, and audience details.

Instructions for displaying Agenda Item descriptions and labels on a form using a table, including steps to edit Agenda Items and insert a table.

Upcoming changes to the Add to Calendar feature, integrating AddEvent and modifying display settings at account and event levels.

Instructions to delete images and files from Event or Account assets in the Certain platform.

Step-by-step instructions to upload and apply a favicon for an Event in the Certain platform.

Information about changing the currency used for an event by updating the payment processor.

Overview of account structure and sub-accounts in the Certain platform, including setup and usage.

Step 7 provides a pre-registration readiness checklist for getting ready to accept registrations for your event.

Guide to configuring Signal outbound flows to ON24 for registering or cancelling attendees in digital events.

Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.

Guidance on sharing webcast join details via email templates and linking to the Session Catalog for Digital Events.

Guidance on using Display Rules to include Personal Agenda items in an Email Template.

Release notes for Certain 7.1.2, including 7.1.1, released in October 2020.

Release notes for Certain 7.0.5 covering enhancements and bug fixes across Badging, API, Events, Sessions, Reporting, and more.

Release notes for Certain 7.0.4, detailing enhancements and bug fixes.

Overview of the Certain 7.0 release notes, including accessibility updates, Digital Events enhancements, and enterprise features.

Overview of the Getting Started guide for Certain Platform in the Help Center.

Overview of account-level settings and administrator capabilities in Certain.

Help article outlining how to locate a registration in Certain using the Event Dashboard, queries, and reports.

Guidance for configuring digital events and sessions with Zoom or ON24 via Certain Signal.

Guidance for configuring Certain Signal with ON24 to manage Digital Events.

Guidance on configuring digital events with Zoom or ON24 and Certain Signal, including prerequisites and step-by-step setup.

Detailed setup steps for integrating Certain Signal with Zoom for digital events.

Outline for setting up digital events in Certain, including prerequisites, steps, and integrations with Zoom and ON24.

For 'Reports Only' users — accessed automatically after logging in; explains how to view and run event reports assigned to your role.

Overview of the Event List in Certain Platform's Help Center, including filters, columns, and event management.

Guide to creating a custom registration confirmation for events, including text fields, barcode inclusion, and section headers.

Administrator-only page to configure Single Sign-On connections for events in Certain.

Documentation for configuring attendee/registration forms in the Certain Help Center, covering sections, setup information, layout, navigation, and ad...

Documentation for configuring travel-related information in the Travel Module within the Event Setup of Certain's platform.

The Questions page explains how to create and configure custom questions for registration forms and related areas in Certain.

Overview of the Setup Dashboard in the Certain Help Center for event planning.

Instructions for sending emails to registrants from the Attendee email feature in Certain Event Management.

Instructions to import registrations, registration agenda items, or registration session instances into the event registrations database.

Summary report of complete registrations grouped by attendee type on the Event Dashboard, including bar chart, pie chart, and report table.

Overview of the Event Dashboard in Certain's platform, including both Setup and Registration Dashboards and available actions.

Guide to extracting historic profile, registration, and event data from Certain using custom reports.

Administrators can generate activity reports on account usage, including events, registrations, imports, and test registrations, with export options.

Overview of using custom questions to collect event-specific registration data in Certain.

Warning against using Sel? and Web? options for Agenda Item Questions and how these options can remove agenda items from registrations.

Guide to creating a new Event in Certain: from scratch, copy, or template; includes Event Details fields and admin sections.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A guide exploring how AI transforms event management in 2025, detailing agentic AI, event intelligence, practical applications, and nine trend traject...

An eBook guiding marketers on transforming event attendees into long-term brand advocates through AI and event intelligence.

A playbook outlining how event engagement data connects events to measurable business results through planning, pre-event, during-event, and post-even...

A marketing eBook examining the ROI of enterprise in-person events post-Covid, with data-driven guidance on event management and intelligence.

An enterprise-focused overview of how events drive lead generation, engagement, and brand growth in B2B marketing.

A structured guide outlining data-driven strategies for event planning, budgeting, data orchestration, and technology selection.

A guide on delivering business objectives through digital events by leveraging seamless integrations, branding, and attendee insights.

Best practices for leveraging event data to personalize engagement and drive measurable outcomes for marketers and sales teams.

A guide on using event data to enrich attendee insights and drive lead nurturing.

Infographic exploring ROI in event marketing and how to prove and improve it through integrated event management and marketing automation.

Unifies virtual and in-person audiences with a consistent, engaging hybrid event experience using engagement tools, data unification, and scalable tem...

On-demand webinar showing how to unlock buyer intent through event data with engagement tools and AI insights.

On-demand webinar about leveraging event intelligence and AI to enhance event experiences and outcomes.

A page that presents the Certain Event Intelligence product tour.

When you're investing a significant portion of your marketing budget in events and your CEO asks, 'What are the results?', do you have the resources a...

A whitepaper exploring AI's potential in the event industry, including AI’s impact on trends, the role of event data, AI’s reciprocal role in data col...

From conceptualizing and strategizing your event to managing budgets, engaging attendees, and measuring impact, the Ultimate Guide to Event Success wi...

A guide on how AI-powered buying signals help marketers build meaningful connections and drive B2B event success.

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video on demand content describing how to measure the business impact of events using attendee management and analytics.

Video-on-demand page introducing Certain's event management solutions to turn engagement signals into pipeline.

Overview of how Certain's end-to-end event experience solution can transform cold leads into warm customers.

A resource describing an AI-powered tech stack for event ROI and related tools from Certain.

An infographic detailing ten essential features for top event management software and related resources.

To get to the next level of attendee engagement and event data collection, you’ll want to offer an event mobile app. But first, a strategy for mobile ...

Infographic with tips for setting up successful sales meetings at events.

Whitepaper on scaling event intelligence to measure ROI across the total event program.

In Part 1 of the Enterprise Events series, we explore the evolving role of events as strategic tools that drive business growth, foster innovation, an...

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

Video On Demand resource featuring event personalization at scale and related event management technology solutions.

Overview of Certain's on-demand event management solutions including video on demand, attendee engagement, and analytics.

Infographic about evaluating event impact across the funnel and aligning event goals with business outcomes.

Infographic about combining data from marketing automation and events to deliver ROI. Includes resources and solutions for event marketers.

Infographic detailing a structured data lifecycle to transform raw event data into actionable insights.

An enterprise events guide exploring the ROI of in-person experiences, from a C-Suite perspective in Part 3 of the Enterprise Events series.

Download the ebook to learn how a hybrid event strategy blends in-person and digital experiences.

Learn how to tailor attendee engagement to a guest's registration type by ensuring ways for guests to connect and interact, no matter where they join ...

Guide describing how to accelerate revenue by leveraging intelligent events and Certain's event management technology solutions.

Infographic describing how marketing events are changing and the expanded role of event marketers.

Events give companies a chance to tailor experiences to attendees. These experiences can take prospects and leads through their buying process faster,...

Overview of Certain's Grand Connections event management and related resources.

Guide explaining how to secure C-suite buy-in for events through data, technology, and strategy.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Guide about ABM strategy for events with a downloadable whitepaper.

Video on demand webinar transcript about activating intent data from events.

Guide explaining how events serve as a strategic lever in B2B marketing, covering planning, execution, measurement, and future trends.

A guide describing strategies and best practices for leveraging AI and EI to enhance buyer engagement at events.

A guide of best practices for engaging B2B events to streamline execution and improve results.

Guide to optimizing events for account-based marketing (ABM) programs with aligned sales and marketing and additional strategy coverage.

Overview of Certain's Event Management technology solutions, including Manage Events, Engage Attendees, and Event Intelligence, plus related resources...

A guide on ROI for event marketing and how to leverage event data with Certain's platform.

Get intelligent insights from your events via centralized data, signals, and recommendations to improve attendance, engagement and revenue across all ...

Overview of Certain's event engagement solutions, including touchpoints and event intelligence, with resources for marketers.

How to Drive, Capture and Act on Attendee Engagement Data for Your Virtual, Hybrid and In-Person Events.

Event data drives business outcomes by empowering marketers to make informed decisions. This guide explains how to orchestrate event data into actiona...

Infographic detailing event automation and Certain's event management technology solutions for marketers and event professionals.

A guide offering tips and best practices to drive, capture, and act on attendee engagement data generated from events to connect events to measurable ...

Infographic about delivering business objectives through digital events and related resources.

Webinar on uncovering attendee insights and applying AI to event management.

The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing.

Find out how Certain Touchpoint can foster great engagement, serve the right content at the right time, and help you gain insight into attendee engage...

Infographic about filtering noise in event data to enable real-time action by sales and marketing teams.

On-demand video detailing Certain's Event Advisor and its event management solutions.

Infographic explaining how to understand audience data from events and how to act using technology.

A guide showing how digital and in-person event strategies drive greater business return, with Certain's event management solutions.

An eBook explaining how AI and event intelligence transform attendee engagement and how to measure impact beyond vanity metrics.

Overview of how Artificial Intelligence (AI) is transforming the event industry. The guide covers predictive analytics, planning precision, and person...

Video on demand content about AI-powered session recommendations for events.

Overview of Certain's reporting and intelligence capabilities for event programs, including application-level reporting, curated datamart, and insight...

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

Certain announces API Fetch, a data integration solution that automates event data synchronization across external systems into Certain's platform.

Certain announces Touchpoint Ignite, an AI-powered event app that turns engagement data into deep audience insights with a conversational interface.

Certain announces a strategic partnership with Capture Technologies to merge onsite event technology with AI-powered event management and intelligence...

metroConnections is your single source for creating and managing the entire event experience from conferences and meetings to stage productions and tr...

Demandbase is a powerful targeting and personalization platform that identifies target accounts and engages them with relevant content to drive revenu...

Thank you for visiting our booth at IMEX America 2024. Explore resources on Event Intelligence, Event Management, and Event Engagement.

Thanks to visitors at IMEX America 2023. This page highlights resources on Event Intelligence, Event Management, and Event Engagement.

FAQ explaining what event management software is and its capabilities.

Event Intelligence is the insight gained by analyzing events, participants, attendance, engagement, and conversion rates, and can apply to single or m...

Definition of audience, participant, or event engagement at events and how technology enables it across in-person, online, hybrid, and on-demand forma...

FAQ describing who uses event automation software and related solutions from Certain.

FAQ describing what mobile event apps are and their key features.

FAQ about event intelligence software and how it analyzes and optimizes events.

On-demand webinar showing how to unlock buyer intent through event data.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

On-demand webinar explaining how to transform event data into meaningful insights.

An on-demand webinar about Event Intelligence that helps connect the dots to optimize performance and revenue.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

On-demand webinar demo of Event Intelligence showing data across events and actionable insights.

An on-demand webinar showing how to translate event data into actionable intelligence to drive pipeline and accelerate deals.

On-demand webinars and events for marketers and event planners.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Explains event data orchestration, its importance for B2B marketing, and a structured journey to turn engagement data into actionable buyer signals.

Overview of data-driven marketing and its impact on event ROI, with steps to implement.

Recap of a Certain webinar on activating event-intent data to drive revenue.

Overview of using AI to personalize event marketing and convert attendees into customers.

Forrester data shows many marketers struggle to leverage event data; this article explains how AI-driven event intelligence streamlines data and enhan...

A guided approach to capturing and leveraging event data to engage attendees and maximize ROI using AI-powered insights.

Overview of Session Advisor, an AI-powered event personalization tool from Certain, and its benefits for attendees, organizers, and sponsors.

Explains real-time delivery of event signals to revenue teams and the importance of speed and context in event data.

Explains real-time event signal orchestration across Marketing, Sales, and Customer Success for enterprise growth.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Blog recap of a webinar on event data and AI, including Touchpoint Ignite and data-driven strategies for ROI.

Explores how AI-powered event technology, led by Touchpoint Ignite, can unlock audience insights and improve event experiences.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

AI-powered event management delivers real-time insights, personalized attendee experiences, and smarter planning for marketers.

A blog post describing how to activate event buying signals to drive revenue from events.

Guide on turning attendees into advocates using AI-powered event insights to optimize buyer engagement.

Overview of capturing buying signals, delivering signals in real time, and orchestrating data at scale to convert event data into revenue.

Explains why events are a core GTM channel for B2B in 2026 and how to implement a repeatable event-driven strategy.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Seven principles to turn events into revenue, including theme, venue journey, engagement loops, AI, measurement, and cross-team alignment.

Explores how event buying signals are captured and analyzed to enable real-time revenue opportunities.

An article describing AI-powered personalization and Session Advisor AI to improve attendee experiences and revenue.

A detailed look at turning event badge scans into buying signals and real revenue through signal intelligence.

Explores how deep audience insights drive engagement and revenue, introducing Touchpoint Ignite AI-powered insights.

AI-powered automation enables real-time lead scoring and hyper-personalized post-event outreach to improve ROI.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

Overview of Agentic AI and its impact on event planning, engagement, and data orchestration.

Three strategies to convert event leads into sales-ready conversations using engagement data, AI-powered outreach, and insights.

Three steps to plan event content that drives engagement and business results using data orchestration and tailored content.

Overview of key marketing event trends for 2023, including hybrid/in-person growth, data-driven insights, tailored experiences, omni-channel strategie...

A collection of blog posts about event planning and management from Certain.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.