Event ROI & Engagement

Defines the Registration Contact and explains how to create or edit it, where contact information appears, and how changes propagate across events.

Instructions for creating, editing, and managing agenda items in an event, including types, inventory, fees, and labeling.

Instructions to set up and edit a Speaker Catalog in an event using the Speaker Catalog Designer in Certain Platform.

Instructions to set up and customize a Session Catalog using the Session Catalog Designer.

Dashboard page summarizing the current status of session reviews in the Speakers and Sessions workflow.

Guide to configuring the Speaker Portal for submitting abstracts, including Submitter, Speaker Details, Session Details, and Additional Speakers.

Guide to adding conditional logic to a Speaker Portal page by defining rules and display fields.

Instructions for importing discounts into an event from a CSV file using the Discount Import Wizard.

Guidance on creating and managing accommodation sub-blocks within the Certain platform.

Steps to delete a registrant from an event in the Certain Help Center, including mass action and profile deletion, with notes about payments and test ...

Steps to assign an event owner in Plan > Event Setup > Details, including administrator guidance and contact information.

Overview of Session Blocks and how to create them to control display of sessions in emails.

Background on how roles and users are managed for events in Certain. Describes how to assign roles to an event and who is available for each role.

Instructions for assigning a group to selected registrations on the Assign Groups page.

Instructions and settings for configuring the confirmation page and related features of an event registration form in the Certain platform.

The standard summary report All Registrations By Status shows complete and incomplete registrations grouped by registration status, including two pie ...

Overview of the Registration Dashboard in the Certain Help Center, including access, sections, and tasks.

Instructions for scheduling emails to registrants in Certain Platform using Email Templates.

Release notes for Summer 2025 Release #2 (8.3.32) of the Certain platform.

AI-powered event management software for sales teams to identify high-potential prospects, personalize follow-up, and drive better event outcomes.

Get all the information you need about the intelligent Event Management Solution from Certain. Whitepapers, guides, infographics, webinars, and more.

Infographic and resources for event marketers on using generative AI prompts and event management technology.

An eBook about how AI reshapes the event industry and AI trends for 2025 and beyond.

A collection of guides for event marketing and management, including AI trends, buyer engagement, and data orchestration.

Enterprise event management platform that delivers branded events, attendee journeys, analytics, and AI-powered insights to drive ROI.

Gain a 360-degree view of buying signals and insights to improve attendee behavior, performance, and revenue across all events.

Touchpoint Ignite delivers personalized event experiences at scale with AI-driven recommendations and real-time insights.

Zoom helps businesses and organizations bring their teams together in a frictionless environment. Our cloud platform supports video, voice, content sh...

Overview of Certain's Attendee Experience suite, including personalized journeys, AI-driven insights, and integrated data to turn event engagement int...

Case study on how Touchpoint boosted attendee engagement and booth activity for a leading medical devices company.

Overview of Certain's mission, leadership, and core values on the About page.

Guide to creating and applying Event Templates in Touchpoint to reuse colors, layouts, and settings across events.

Overview of Touchpoint's interactive badge game feature, including setup, rules, and promotion.

Instructions for bulk uploading agenda sessions into Touchpoint using a spreadsheet and the Event Dashboard.

Guide to using the Registration Groups sub-module in Certain, including setup, usage, and reporting.

Guide to applying percentage discounts to event registrations via promo codes or logic-based rules.

Overview of Content Display concepts for event forms, websites, and emails, including Display Fields, Content Blocks, and Display Rules.

Instructions for emailing registrants when cancelling or postponing an event and updating event statuses in Certain.

Two methods to add existing profiles to a new event as registrations: Importing Registrations and Inviting Existing Profiles.

Documentation on creating and managing custom registration statuses for attendees.

Guidance for configuring basic Event information within the Certain platform's Event Setup: Details.

Instructions to add and manage suppliers for an event in the SMM module of Certain.

Guide describing how On Hold status affects scheduled emails when copying events and how to revert statuses to Queued or remove On Hold emails.

Instructions to change or create a Registrant's password via the Event Dashboard.

Instructions for creating and managing Profiles within the Certain platform, including manually creating Profiles, importing Registrations, inviting o...

Instructions to locate and modify a registration within the Certain event management system.

Guidance for troubleshooting when changing an event's E-Commerce account in Certain, including currency locking and restoring deleted accounts.

Instructions to enable and configure the event waitlist, including capacity setup, waitlist status, email notifications, and queue management.

Step-by-step guide to auto-assign a Speaker Attendee Type using form logic in the Certain platform.

Guidance on managing attendee waitlisting for Attendee Types in Certain's event platform, including Reg status settings and manual processing.

Instructions to copy Confirmation Emails to CC addresses for event registrations in Certain.

Details on how Certain displays date-time stamps in PST and how event and form times are determined.

Overview of how registrations and profiles are created and managed for events in the Certain platform.

Overview of setting up an event in Certain, including event details, attendee types, questions, agenda items, payments, accommodation, and online disp...

Guidance on enabling and configuring the Reviewer Portal in events, including required modules and layout settings.

The Event Registration Chronicles dashboard helps analyze the pace of registrations across events, with filters and a screenshot-ready view for docume...

Documentation describing the Event Program Analysis dashboard and its Overview and Insights tabs for evaluating multiple events.

Overview of the Single Event View in Event Intelligence, including charts and metrics for single-event analysis.

Key Metrics is a dashboard that provides a high-level view of event performance, including registrations vs goals, ROI, and audience details.

Guide to linking an existing Speaker Profile to an Event Registrant, using a form or direct registration.

Instructions for deleting test registrations and restoring them, including single and mass actions.

Instructions for displaying Agenda Item descriptions and labels on a form using a table, including steps to edit Agenda Items and insert a table.

Instructions for issuing and processing partial refunds in the Certain platform

Step 10 describes post-event tasks to clean up data and assess event success.

Instructions to go live with an event in Certain, including updating status, managing registrations, and testing.

Step 4 explains adding options via agenda, accommodations, payments, logic, registrations, and custom HTML to event registration forms.

Step 6 describes creating marketing elements for an event, including links, websites, and email templates.

Step 2 details for filling in basic event details, including Title, Unique Code, Location, and Options.

Step 5 in the guide to customize the look and feel of an event using Certain display options.

Instructions to delete or delink webinars from events or sessions in the Certain platform.

Guidelines to customize email content for different registrant answers using content blocks and display rules in Certain's event setup.

Instructions for adding speakers to an event via manual entry, import, or existing profiles in the Certain platform.

Guidance on using Display Rules to include Personal Agenda items in an Email Template.

Instructions for inviting or registering profiles for an event in the Certain Help Center.

FAQs for managing events in the Certain Help Center.

Help article outlining how to locate a registration in Certain using the Event Dashboard, queries, and reports.

Overview of three methods for entering registration information into an event database: manual entry, bulk import, and online registration forms.

Steps to mark an event as favorite in the Event's Dashboard by clicking the star icon on the right side.

Step-by-step guidance to create and customize registration forms in the Certain platform.

Overview of the Travel Module for collecting travel information and activating its features in events.

General FAQ describing how to manage room sharing and roommate matching (RSRM) in the Certain platform.

Overview of the Event List in Certain Platform's Help Center, including filters, columns, and event management.

Instructions for creating and managing promo codes in a Certain event planning platform.

Help article detailing the Packages feature in Certain's Event module, including setup, usage, and reporting.

Guide to creating a custom registration confirmation for events, including text fields, barcode inclusion, and section headers.

Documentation for configuring attendee/registration forms in the Certain Help Center, covering sections, setup information, layout, navigation, and ad...

Documentation for configuring travel-related information in the Travel Module within the Event Setup of Certain's platform.

Overview of fees, discounts, taxes, and custom types for agenda items, with item management and best practices.

Guide to entering basic information for events in Certain, including event name, code, dates, time zone, status, webinar, location, and roles.

Overview of the Setup Dashboard in the Certain Help Center for event planning.

Help center article describing how to view and add items to the registration history for an attendee.

Guidance to import and update registrations in Certain events, including preparing data, uploading, mapping, and confirming import.

Instructions to import registrations, registration agenda items, or registration session instances into the event registrations database.

Summary report of complete registrations grouped by attendee type on the Event Dashboard, including bar chart, pie chart, and report table.

Overview of the Event Dashboard in Certain's platform, including both Setup and Registration Dashboards and available actions.

Overview of role-based access control in Certain, including Roles, Permissions Level, User Types, and assignments of users and reports.

Warning against using Sel? and Web? options for Agenda Item Questions and how these options can remove agenda items from registrations.

A slide deck guiding AI-assisted prompting to drive event ROI through KPI-aligned prompts and content guidance.

A guide exploring how AI transforms event management in 2025, detailing agentic AI, event intelligence, practical applications, and nine trend traject...

An eBook guiding marketers on transforming event attendees into long-term brand advocates through AI and event intelligence.

A playbook outlining how event engagement data connects events to measurable business results through planning, pre-event, during-event, and post-even...

A marketing eBook examining the ROI of enterprise in-person events post-Covid, with data-driven guidance on event management and intelligence.

A marketing brochure describing how Event Automation helps marketers manage events, capture attendee insights, engage attendees, and optimize event ma...

A structured guide outlining data-driven strategies for event planning, budgeting, data orchestration, and technology selection.

A practical guide to mobile-driven B2B event marketing, covering pre-, during-, and post-event strategies and tactics.

Best practices for leveraging event data to personalize engagement and drive measurable outcomes for marketers and sales teams.

A concise guide explaining the value of mobile event apps for attendee insights and ROI, including a Top Ten list of benefits.

Infographic exploring ROI in event marketing and how to prove and improve it through integrated event management and marketing automation.

Form to request a Touchpoint Ignite Demo for event management.

Marketing executives can use Certain to drive ROI from events through attendee data, personalization, and insights.

Unifies virtual and in-person audiences with a consistent, engaging hybrid event experience using engagement tools, data unification, and scalable tem...

Marketing page describing Certain's event management software for event planners, including All-in-One Platform, templated events, engaging experience...

Certain Signal orchestrates event data flows between event management systems and your mar-tech stack to turn event interactions into curated buying s...

Training and webinars to accelerate event success on the Certain platform.

Certain’s consulting team provides event management consulting, implementation, and insights to optimize event performance.

Overview of Certain's event management services, including global support, consulting, and training.

On-demand webinar about leveraging event intelligence and AI to enhance event experiences and outcomes.

A product-tour page for Certain Solution with instructions to use the NEXT button and a webinar promotion.

Overview of the Certain Event Platform tour, featuring key benefits and a CTA to contact for outcomes.

Tour page for Event Advisor, showcasing AI-powered recommendations and key benefits, with a Start action to view the tour and a Contact Us CTA.

Customer stories about how leading brands use Certain’s event management platform.

A page that presents the Certain Event Intelligence product tour.

When you're investing a significant portion of your marketing budget in events and your CEO asks, 'What are the results?', do you have the resources a...

A whitepaper exploring AI's potential in the event industry, including AI’s impact on trends, the role of event data, AI’s reciprocal role in data col...

From conceptualizing and strategizing your event to managing budgets, engaging attendees, and measuring impact, the Ultimate Guide to Event Success wi...

A guide on how AI-powered buying signals help marketers build meaningful connections and drive B2B event success.

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video on demand content describing how to measure the business impact of events using attendee management and analytics.

Video-on-demand page introducing Certain's event management solutions to turn engagement signals into pipeline.

Overview of how Certain's end-to-end event experience solution can transform cold leads into warm customers.

A resource describing an AI-powered tech stack for event ROI and related tools from Certain.

An infographic detailing ten essential features for top event management software and related resources.

To get to the next level of attendee engagement and event data collection, you’ll want to offer an event mobile app. But first, a strategy for mobile ...

Infographic with tips for setting up successful sales meetings at events.

Video on demand session with Kent Martin about key considerations for planning and delivering hybrid events.

Learn more about how to promote attendee engagement with a mobile event app using features like discussion threads, Q&A and leaderboards.

Whitepaper on scaling event intelligence to measure ROI across the total event program.

In Part 1 of the Enterprise Events series, we explore the evolving role of events as strategic tools that drive business growth, foster innovation, an...

A downloadable guide about the intersection of real-time marketing automation and event management technology.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

Power Templates equip event and marketing professionals to easily create events that are versatile and efficient, reducing time and costs.

Tracking key post-event metrics around demand and pipeline creation to showcase how events deliver on business goals.

Video On Demand resource featuring event personalization at scale and related event management technology solutions.

Overview of Certain's on-demand event management solutions including video on demand, attendee engagement, and analytics.

Infographic about evaluating event impact across the funnel and aligning event goals with business outcomes.

Infographic about combining data from marketing automation and events to deliver ROI. Includes resources and solutions for event marketers.

Infographic detailing a structured data lifecycle to transform raw event data into actionable insights.

An enterprise events guide exploring the ROI of in-person experiences, from a C-Suite perspective in Part 3 of the Enterprise Events series.

Download the ebook to learn how a hybrid event strategy blends in-person and digital experiences.

Learn how to tailor attendee engagement to a guest's registration type by ensuring ways for guests to connect and interact, no matter where they join ...

Guide describing how to accelerate revenue by leveraging intelligent events and Certain's event management technology solutions.

Infographic describing how marketing events are changing and the expanded role of event marketers.

Events give companies a chance to tailor experiences to attendees. These experiences can take prospects and leads through their buying process faster,...

Overview of Certain's Grand Connections event management and related resources.

Guide explaining how to secure C-suite buy-in for events through data, technology, and strategy.

Video on demand webinar transcript about activating intent data from events.

Guide explaining how events serve as a strategic lever in B2B marketing, covering planning, execution, measurement, and future trends.

A guide describing strategies and best practices for leveraging AI and EI to enhance buyer engagement at events.

Data-driven guide on tracking event marketing metrics to uncover hidden demand and potential pipeline.

A guide of best practices for engaging B2B events to streamline execution and improve results.

Guide to optimizing events for account-based marketing (ABM) programs with aligned sales and marketing and additional strategy coverage.

Overview of Certain's Event Management technology solutions, including Manage Events, Engage Attendees, and Event Intelligence, plus related resources...

A guide on ROI for event marketing and how to leverage event data with Certain's platform.

Get intelligent insights from your events via centralized data, signals, and recommendations to improve attendance, engagement and revenue across all ...

Overview of Certain's event engagement solutions, including touchpoints and event intelligence, with resources for marketers.

How to Drive, Capture and Act on Attendee Engagement Data for Your Virtual, Hybrid and In-Person Events.

Guidance on collecting and using attendee data to personalize engagement and achieve measurable outcomes.

Event data drives business outcomes by empowering marketers to make informed decisions. This guide explains how to orchestrate event data into actiona...

Infographic detailing event automation and Certain's event management technology solutions for marketers and event professionals.

A guide offering tips and best practices to drive, capture, and act on attendee engagement data generated from events to connect events to measurable ...

Infographic about delivering business objectives through digital events and related resources.

Webinar on uncovering attendee insights and applying AI to event management.

The Marketer’s Cheat Sheet to Using Event Data for Better Lead Scoring & Nurturing.

Find out how Certain Touchpoint can foster great engagement, serve the right content at the right time, and help you gain insight into attendee engage...

Infographic about filtering noise in event data to enable real-time action by sales and marketing teams.

On-demand video detailing Certain's Event Advisor and its event management solutions.

Infographic explaining how to understand audience data from events and how to act using technology.

A guide showing how digital and in-person event strategies drive greater business return, with Certain's event management solutions.

An eBook explaining how AI and event intelligence transform attendee engagement and how to measure impact beyond vanity metrics.

Overview of how Artificial Intelligence (AI) is transforming the event industry. The guide covers predictive analytics, planning precision, and person...

Video on demand content about AI-powered session recommendations for events.

Video on demand resource detailing three proven ways to turn event leads into revenue quickly.

Overview of learning resources for event marketing and management, including guides, infographics, videos, webinars, and whitepapers.

A resource hub for event marketing and event management, featuring Video On Demand and various resource formats.

Infographic resources for event marketing and management, featuring topics from software features to AI prompts and ROI.

Form to request a demonstration of Certain event management solutions.

Overview of Certain's reporting and intelligence capabilities for event programs, including application-level reporting, curated datamart, and insight...

Announcement that Gather Digital rebrands as Certain Touchpoint and continues to offer a mobile event app.

Pricing for Touchpoint Ignite, Certain Pro, and Certain Enterprise plans with features and inclusions.

MarketingProfs discusses how event data and AI can uncover buying signals and boost marketing ROI through real-time event intelligence.

Certain partners with InEvent to unify virtual and in-person event capabilities into a single event technology ecosystem.

Certain announces Touchpoint Stream, a central platform for interactive virtual and hybrid events with live streaming, attendee engagement, and data i...

Certain announces API Fetch, a data integration solution that automates event data synchronization across external systems into Certain's platform.

Certain announces Touchpoint Ignite, an AI-powered event app that turns engagement data into deep audience insights with a conversational interface.

Certain announces an expanded Stripe payments integration to support 100+ methods and real-time revenue insights for online and in-person events.

Certain announces a strategic partnership with Capture Technologies to merge onsite event technology with AI-powered event management and intelligence...

Certain launches Session Advisor AI, an AI-powered personalization solution delivering tailored session recommendations at scale for event management.

Partner profile of ON24, a marketing technology leader for live and on-demand digital experiences.

metroConnections is your single source for creating and managing the entire event experience from conferences and meetings to stage productions and tr...

Meetingselect is the global meeting management platform and online venue sourcing platform with an independent database of more than 100,000 conferenc...

InEvent partner page describing the InEvent event management platform and its reach, including trust by Coca-Cola and Amazon, serving virtual and hybr...

Hartmann Studios delivers world-class events and experiential marketing solutions through an in-house team of experts.

Grip is the leading AI-powered event, networking and matchmaking platform that helps event organizers, exhibitors, sponsors and visitors be more succe...

EventOPS is an Event Resource Management system designed for scaled event teams to streamline requesting, budgeting for, and operating events.

Partner page for A-Plus Meetings & Incentives, a certified woman-owned meeting company serving Fortune 500 clients with high-touch meetings and incent...

An ecosystem of valued partners with proven solutions to help you add value to your events programs.

Overview of Certain's Partner Program, partner ecosystem, and data-driven insights for customers.

Thank you for visiting our booth at IMEX America 2024. Explore resources on Event Intelligence, Event Management, and Event Engagement.

Thanks to visitors at IMEX America 2023. This page highlights resources on Event Intelligence, Event Management, and Event Engagement.

FAQ explaining what event management software is and its capabilities.

Event Intelligence is the insight gained by analyzing events, participants, attendance, engagement, and conversion rates, and can apply to single or m...

Definition of audience, participant, or event engagement at events and how technology enables it across in-person, online, hybrid, and on-demand forma...

FAQ describing who uses event automation software and related solutions from Certain.

FAQ describing what mobile event apps are and their key features.

FAQ about event intelligence software and how it analyzes and optimizes events.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

In this on-demand webinar, learn how to master the art of transforming audience intent into meaningful customer actions.

An on-demand webinar about Event Intelligence that helps connect the dots to optimize performance and revenue.

Watch an on-demand webinar to unlock a deeper understanding of event attendees, gain actionable insights, and learn how to deliver revenue and results...

On-demand Touchpoint Demo page showing how to engage attendees for in-person, virtual, or hybrid events using Certain's Touchpoint App.

A webinar showcasing AI-powered session matching to help attendees decide among sessions and connections at events.

An on-demand webinar about harnessing event data to unlock buyer intent and identify buying signals.

On-demand webinar demo of Event Intelligence showing data across events and actionable insights.

On-demand webinars and events for marketers and event planners.

A page to request a live demonstration of Certain Event Advisor.

Rockwell Automation enhanced event efficiency and lead quality by centralizing data with Certain's platform, enabling faster follow-up and global cons...

Case study of National Instruments using Certain's event platform to accelerate lead follow-up and reduce support time.

Grand Connection scaled events with Certain’s Smart Event Technology using automation to improve efficiency, engagement, and ROI.

Form to contact Certain Sales and department contact options to reach support and billing.

Contact page for Certain featuring a form to collect personal and event information and contact details for support and billing.

Form to request a demo of Certain Buying Signals, including fields for first name, last name, company, and work email.

Official brand assets including logo lockups, color palette, typography, and product assets for Certain.

Explores how data and personalization shape event marketing in 2019 with insights from industry leaders.

Explains event data orchestration, its importance for B2B marketing, and a structured journey to turn engagement data into actionable buyer signals.

Recap of a Certain webinar on activating event-intent data to drive revenue.

Guide to hosting product sessions at events to gather buying signals and drive product strategy.

Blog post explaining how buying signals and signal-aware strategies turn event experiences into revenue using AI-powered insights.

Overview of using AI to personalize event marketing and convert attendees into customers.

Forrester data shows many marketers struggle to leverage event data; this article explains how AI-driven event intelligence streamlines data and enhan...

A guided approach to capturing and leveraging event data to engage attendees and maximize ROI using AI-powered insights.

Blog post about an AI-powered Question Generator for smarter event surveys and attendee insights.

Discussion of data-driven strategies for scalable event personalization using AI, with four pillars: Centralize, Standardize, Visualize, Contextualize...

Blog post explaining why the right team matters as much as the right technology in event management.

Overview of Session Advisor, an AI-powered event personalization tool from Certain, and its benefits for attendees, organizers, and sponsors.

Explains real-time delivery of event signals to revenue teams and the importance of speed and context in event data.

Explains real-time event signal orchestration across Marketing, Sales, and Customer Success for enterprise growth.

Explains how signal-based solutions enable real-time insights, personalized engagement, and AI-driven lead nurturing to improve event ROI.

A data-driven guide to mastering B2B event strategy using data orchestration, event intelligence, and AI-powered tools.

Blog recap of a webinar on event data and AI, including Touchpoint Ignite and data-driven strategies for ROI.

Guidance on evaluating event impact and measuring funnel performance for B2B marketers.

Explores how AI-powered event technology, led by Touchpoint Ignite, can unlock audience insights and improve event experiences.

Overview of how marketing events can generate revenue and how Certain's platform enables monetization through event data and AI.

AI-powered event management delivers real-time insights, personalized attendee experiences, and smarter planning for marketers.

A blog post describing how to activate event buying signals to drive revenue from events.

Guide on turning attendees into advocates using AI-powered event insights to optimize buyer engagement.

Overview of capturing buying signals, delivering signals in real time, and orchestrating data at scale to convert event data into revenue.

A guide on using events to identify buyers and accelerate ROI with signals throughout the event lifecycle.

Explores treating live events as adaptive, intelligent ecosystems with signals, analytics, and AI to drive revenue and engagement.

Seven principles to turn events into revenue, including theme, venue journey, engagement loops, AI, measurement, and cross-team alignment.

Explores how event buying signals are captured and analyzed to enable real-time revenue opportunities.

An article describing AI-powered personalization and Session Advisor AI to improve attendee experiences and revenue.

A detailed look at turning event badge scans into buying signals and real revenue through signal intelligence.

Explores how deep audience insights drive engagement and revenue, introducing Touchpoint Ignite AI-powered insights.

AI-powered automation enables real-time lead scoring and hyper-personalized post-event outreach to improve ROI.

Overview of criteria for selecting AI-powered event technology, including transparency, prediction, ROI, conversion, real-time optimization, and ethic...

Overview of Agentic AI and its impact on event planning, engagement, and data orchestration.

Three strategies to convert event leads into sales-ready conversations using engagement data, AI-powered outreach, and insights.

A three-part guide to building loyal event sponsors through attendee engagement, early-bird discounts, and post-event learnings.

Three steps to plan event content that drives engagement and business results using data orchestration and tailored content.

Overview of key marketing event trends for 2023, including hybrid/in-person growth, data-driven insights, tailored experiences, omni-channel strategie...

A blog post outlining 20 event formats to boost engagement and attendee interaction, including learning, networking, technology, and experiential form...

A collection of blog posts about event planning and management from Certain.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.