End-to-End Event Management

Information about the Registration Contact and how to create or edit it within the Event Setup section.

Documentation on creating and using Attendee Types for event management, including setup, uses, and configuration options.

Guidance on creating registrations from existing data via external files or profile-based methods.

Instructions for creating, editing, and managing agenda items, including import/export, inventory, fees, and planning.

Guide to setting up and editing a Speaker Catalog in Certain Platform's Event Management system.

Guide to setting up and editing a Session Catalog using the Catalog Designer in Certain Platform.

Instructions for importing event promo codes from a CSV file using the Event Promo Code Import Wizard.

Help article describing Pending Roommates in the event planning platform.

Instructions for configuring accommodation sub-blocks to manage hotel room inventory across multiple hotels for events.

Instructions on displaying subtotals and grand totals in event reports, including grouping and numeric columns.

Help article describing how to configure report grouping by summary groups for events in Certain.

Step-by-step guide to remove a registrant from an event in the Certain Help Center.

Steps to locate and copy an event in the Certain platform Event List and create a new event with updated details.

Instructions to delete an event or program from an account or organization on the Certain platform.

Steps to assign an Event Owner in Certain Help Center. Only administrators can add users to an account; contact the administrator or email help@certai...

Session Blocks provide flexibility in how registered and waitlisted sessions are displayed in confirmation and reminder emails.

Overview of the Meeting Requests List page with filters, columns, and actions.

Help article describing meeting requests on websites, including page content and list labels.

Background and steps for assigning roles to events in the Certain platform.

To search for Events across accounts and sub-accounts, specify search criteria and Submit to view results.

An illustrated PDF guide to setting up and using Registration Groups in an event, including how to enable the Registration Groups sub-module and acces...

Learn how to assign a group to selected registrations in Certain's Help Center, including filtering and group selection.

Documentation on configuring and displaying Attendee Types in the Attendee Form for event registrations.

Overview of how event websites are managed, including listing, adding, editing, and organizing websites for events.

Help article on configuring the Itinerary PDF appearance and content for events in Certain.

Email template sent to new registrations for digital events; defaults created when the Digital Events module is enabled; editable; includes best pract...

A detailed list of all sessions in the event, including session name, code, track, type, capacity, occurrences, and more.

The standard summary report All Registrations By Status shows complete and incomplete registrations grouped by status, with two pie charts and a repor...

Overview of the Registration Dashboard in the Event Dashboard, including access, header details, actions, and charts/tables.

Instructions for scheduling emails to registrants in Certain Platform using Email Templates.

Release notes for 2025 Summer Release #2 (8.3.32) covering bug fixes across Custom Statuses, Email, Event Dashboard, Registrant Details, Promo Codes, ...

AI-powered event management software for sales professionals to turn event engagement into sales and optimize attendee experiences.

Get all the information you need about the intelligent Event Management Solution from Certain. Whitepapers, guides, infographics, webinars, and more.

Infographic resource for event marketers on using generative AI prompts to drive registrations and engagement.

In this eBook, we delve into how Artificial Intelligence (AI) is transforming the event industry and explore the latest AI trends poised to revolution...

A hub of content for event marketing and management, offering guides, infographics, videos, webinars, and whitepapers.

Power your marketing and sales ecosystem with connected event operations and insights through Certain integrations and APIs.

Certain's enterprise-grade event management platform orchestrates attendee journeys, AI-powered personalization, and data-driven insights to drive ROI...

Gain a 360-degree view of buying signals and attendee behavior with Certain Event Intelligence.

Deliver personalized, data-driven event experiences at scale with Touchpoint Ignite. Turn engagement into insights and revenue.

Zoom partner page describing Zoom's cloud platform for video, voice, content sharing, and chat for events and collaboration with Certain.

Overview of Certain's Attendee Experience and AI-powered personalization to convert engagement into ROI.

Event Advisor personalizes attendee journeys with AI recommendations while capturing engagement data and intent signals.

Case study on how Touchpoint boosted attendee engagement and booth activity for a leading medical devices company.

Overview of Certain, a company turning events into revenue with AI-powered event technology; leadership and core values.

Device version requirements for Android and iOS to run the Event App

Instructions to enable attendee-to-attendee messaging in Touchpoint by turning on the feature in the event dashboard.

Touchpoint Stream webinar article describing how the platform hosts interactive virtual and hybrid events and consolidates event content and data.

Instructions and sample text for announcing a mobile app for an event, including login and download steps.

Guidance for bulk uploading agenda sessions into Touchpoint, including required fields, mappings, and import steps.

Guidance on promoting your event app with Touchpoint, including announcements, highlights, and distribution tactics.

Guidelines for creating and managing Groups and Terms to filter lists in Touchpoint.

Details on configuring Display Fields, Content Blocks, and Display Rules for event forms, websites, and emails in the Certain platform.

Instructions to add existing Profiles to a new Event either by importing Registrations or by inviting Profiles.

Overview of navigating the main event components in your account, including the Event List and event-specific tabs such as Plan, Promote, Manage, Enga...

Guide to creating and managing custom registration statuses in Certain's event planning platform.

Details page for configuring Event basic information in the Certain platform, including Event Details, Location, Contacts, Custom Data, and currency l...

Instructions to add suppliers for an event in the SMM module of Certain.

Instructions to change or create a password on a Registrant's behalf by locating the Registrant on the Event Dashboard, editing their registration, an...

Troubleshooting steps for changing an event's E-Commerce account in Certain, including currency lock and restoring deleted accounts.

Guide on enforcing email uniqueness for forms and handling 'A registration already exists' errors in Certain.

Overview of the consequences of changing an event's Event Code in Certain Platform, including file path, image access, and Touchpoint integration impa...

Steps to auto-assign a Speaker Attendee Type to speakers via form logic in Plan.

Instructions for manual waitlisting: identify waitlisted attendees, set Reg status, configure rules, and notify waitlisted attendees via custom HTML.

Instructions to copy Confirmation Emails to a specified email address via the cc field in the Confirmation settings.

Guidance on whether to delete Test Registrations before changing an Event status to Live in the Certain platform.

Certain date-time stamps are displayed in PST on the administration side; event and form times follow PST and calendar zones.

Guide to creating and configuring custom registration questions for events, including question types and display options.

Instructions for configuring Event Settings and Modules in the Event Options page.

Overview of event websites, including definitions, scope, and setup details.

Overview of how registrations and profiles are created and managed for events in Certain.

Overview of online registration forms and their sections for event registration.

Instructions for creating and using online registration forms, including form sections and setup details.

Comprehensive guide to setting up an event in Certain, including event details, attendee types, agenda items, and display settings.

FAQ about collecting multi-event data for Consolidation Reports and using custom questions in Certain.

Prerequisites and navigation for configuring the Reviewer Portal in events, including required modules and session layout settings.

The Event Registration Chronicles dashboard analyzes the pace of registrations across a series of events, with filters and screenshot mode for present...

Overview of the Event Program Analysis dashboard within Certain's Event Intelligence, detailing how it tracks registrations, attendees, and cost metri...

Guide to using the Performance Dashboard for a single event in Event Intelligence, including totals, demographics, and session data.

High-level Key Metrics dashboard for event performance across registrations, attendance, engagement, and ROI.

Instructions for removing attendees from Certain Platform when the event is integrated with Touchpoint.

Instructions to create or link a Registration Profile for an existing Speaker in an Event, using a Form or not using a Form.

Instructions for deleting and restoring test registrations in an Event, including single registrations and multiple registrations.

Instructions for displaying agenda items in a form using a table in the Certain Help Center.

Documentation for creating and editing the Advanced Template in the Certain platform, including Display Fields and Content File usage.

Upcoming changes to Add to Calendar with AddEvent integration in the Certain platform (7.1.7).

Instructions for removing images and files from the Assets section of an Event or an Account.

Instructions for sending confirmation emails to registrants who have made partial payments by creating a partial payment email template and a logic ru...

Guide to configuring Google Analytics integration in Certain, including how to obtain a Tracking ID and where to add it.

Guide to creating and managing Sub-Accounts within an Account on the Certain platform.

Post-event tasks including closing registrations, refunds, and reporting for the Certain event platform.

Instructions to publish an event for live registrations, including updating status, opening registration forms, and preparing for live use.

Checklist to get ready for registrants before accepting online registrations.

Instructions for adding optional options to an event in Certain, including Agenda, Accommodation, Payments, Logic, Additional Registrations, Entry, an...

Step 6 explains how to create marketing elements for an event, including links, website integration, and email templates.

Step-by-step guidance to fill in basic details for an event in the Certain platform.

Step 1 in planning an event in Certain; gather essential details before starting.

Guidance on deleting or delinking webinars from events or sessions using Certain's Signal integrations, with step-by-step instructions.

Steps to create outbound flows to send attendee data to ON24 for event-level or session-level webinars.

Guide for administrators and event builders to create a new event in the Certain platform.

Instructions for adding the webcast join URL and Session Catalog link to an Email Template in Digital Events.

Guide to adding speakers manually, via import, or with existing profiles in the Certain platform.

Overview of how Session Tracks are used and the workflow for adding tracks and assigning reviewers.

Uses Display Rules to include the Personal Agenda in an Email Template and shows how to create and apply the rule.

Instructions to change the From address on the Event Registration Confirmation Email in Certain Platform.

Instructions for marking an event as favorite in the Certain Help Center.

Guidance for configuring digital sessions with Zoom or ON24 using Certain Signal on the Certain Platform.

Guidance for configuring Certain Signal with ON24 for digital events, including prerequisites and step-by-step setup.

Guidance on configuring digital events with Certain Signal and webinar providers Zoom or ON24.

Guidance for configuring Digital Events in Certain Signal with Zoom, including prerequisites and setup steps.

Step-by-step instructions for creating and customizing registration forms in the Certain platform.

Guidance for creating and managing speaker email templates in Certain Help Center.

Dashboard with real-time graphs for Check-In data, including Over Time, Attendee Type, and Questions Analytics.

Instructions to enable session check-in and manage walk-in attendance for sessions in Certain Check-In.

Guide to extracting historic profile, registration, and event data from a Certain account using custom reports and APIs.

Overview of how to use custom questions to collect event-specific registration data in Certain, including definitions, types, headers, and profile que...

Warning about using Sel? and Web? options for Agenda Item Questions and how these options can remove agenda items from registrations.

Guidance on creating a new event in the Certain platform, including from scratch, copying, or using templates, and entering event details.

A structured, multi-section guide for crafting prompts to drive event ROI using AI-powered insights.

A multi-section guide analyzing how in-person enterprise events drive ROI, with 2022–2024 trends and guidance on event management and intelligence.

A marketing brochure detailing how Certain's Event Automation helps data-driven marketers manage events, capture attendee insights, and drive ROI thro...

A slide deck describing how event-driven experiences accelerate buyers through discovery, consideration, and decision to drive revenue.

A guide for transitioning in-person events to digital formats with integration and engagement strategies.

A concise guide listing ten key features to evaluate in an event management platform.

A practical guide for marketers on using attendee data to personalize engagement and drive measurable event outcomes.

A six-section guide detailing practical ideas to boost engagement with mobile event apps through personalization, gamification, agenda management, cro...

Marketing content on turning cold event leads into warm opportunities using Certain's end-to-end event experience.

Overview of the rationale and benefits of using a mobile event app to capture attendee data and enable real-time insights.

A marketing-focused guide on measuring and improving event ROI through integrating event management with marketing automation and data intelligence.

A page to request a Touchpoint Ignite Demo for event management.

Event management software for virtual events to engage audiences, leverage event intelligence, and scale thousands of virtual events.

End-to-end event automation platform that aggregates event data into real-time insights for marketing operations.

Marketing executives can improve ROI from events by leveraging rich attendee data, integrated lead scoring, and targeted content.

Event automation platform for in-person events enabling replication, efficiency, branding, scale and insights.

Hybrid event management platform enabling in-person and virtual audiences with engagement tools, branding, templates, and insights.

Certain's event marketing software for event planners helps create engaging attendee experiences with an all-in-one platform.

Certain Signal orchestrates event data flows to turn event interactions into actionable buying signals for marketing and sales.

Certain’s team of event management consulting professionals brings extensive experience in building your events, templates, forms, website design and ...

Overview of Certain's event management services, including global support, consulting, and training.

On-demand webinar about unlocking buyer intent through event data and advanced engagement tools.

On-demand webinar about gaining deeper audience insights and leveraging event intelligence and AI to improve event experiences.

A tour of the Touchpoint Ignite mobile event app highlighting key benefits and features.

Product tour page for the Certain Solution highlighting a 2-minute tour and a key benefits slide with a CTA.

Overview of the Event Advisor tour with start instructions and a tour preview.

Customer stories about Certain’s event management platform featuring Rockwell Automation, National Instruments, Grand Connection, and a leading hearin...

Take a tour of Session Advisor, including tour instructions and demo note.

Overview of the Certain Event Intelligence product tour and its benefits.

ROI-focused page addressing resources and insights to deliver measurable return on investment from events.

A guide explaining the value of a mobile event app, with sections on management, engagement, and analytics.

Infographic about event ROI: 80% say lead generation is the #1 goal; 48% report any ROI metric.

Whitepaper exploring AI’s potential within the event industry, including AI’s impact on current trends, the role of event data, AI’s reciprocal role i...

From conceptualizing and strategizing your event to managing budgets, engaging attendees, and measuring impact, the Ultimate Guide to Event Success wi...

A guide for marketers to leverage buying signals and AI to improve event outcomes and drive growth in B2B events.

Learn how to leverage AI-powered personalization to convert audiences to customers with AI personalization.

Video-on-demand resource outlining seven methods to measure the business impact of events using Certain's platform.

Explore Certain's Event Management Technology Solutions to turn engagement signals into pipeline.

Infographic describing how Certain’s end-to-end event management solution can convert ice-cold leads into warm opportunities.

Overview of Certain's AI-powered event technology stack to maximize event ROI.

Infographic detailing ten key features of event management software to drive quality data and real-time insights.

Tips and best practices for developing and executing a mobile strategy for events before, during, and after the event.

Infographic with tips for booking face-to-face sales meetings during events to drive pipeline.

Video On Demand featuring Kent Martin discussing key considerations for planning and delivering hybrid events.

Learn more about how to promote attendee engagement with a mobile event app using features like discussion threads, Q&A and leaderboards.

A whitepaper outlining how to scale event intelligence across an entire event portfolio to measure ROI and impact.

Part 1 of Certain's Enterprise Events series exploring the evolving role of events as strategic tools to drive growth, foster innovation, and enhance ...

Download this guide to learn more about the intersection of real-time marketing automation and event management technology.

On-demand webinar about unlocking buyer intent through event data using advanced engagement tools and analytics.

In this on-demand webinar, learn how to unlock buyer intent through event data with advanced engagement tools and analytics for personalized, impactfu...

With Power event templates, we equip event and marketing professionals to easily create events that are versatile and efficient, offering a seamless a...

Tracking key post-event metrics around demand and pipeline creation to showcase how events deliver on business goals.

Overview of Certain's event personalization features including enterprise event management software and event intelligence.

Explore Certain's Event Management Technology Solutions, including Manage Events, Engage Attendees, and Analyze Performance.

Infographic about evaluating event impact across the buyer journey and aligning event goals with funnel metrics.

Download this infographic to learn about how combining data from marketing automation and events is a powerful way to deliver ROI.

Infographic explaining how to transform raw event data into quality insights through a structured data lifecycle.

In Part 3 of our Enterprise Events series, we take an in-depth look at enterprise events from a C-Suite perspective and answer questions such as: Are ...

An ebook outlining how to blend in-person and digital event experiences into a hybrid strategy.

Infographic describing how to tailor attendee engagement to registration type for hybrid events.

Guide to accelerate revenue with intelligent events using Certain's event management technology solutions, including Manage Events, Engage Attendees, ...

Infographic about how marketing events are changing and related resources from Certain.

Infographic detailing how events drive revenue.

Video On Demand resource detailing Certain's event management technology solutions, including Enterprise Event Management Software, Touchpoint, and Ev...

Research shows the C-Suite is more and more involved in day-to-day decision-making, and events strategy buy-in is more important than ever.

Learn how to harness the power of event data to unlock buyer intent and identify important buying signals in this on-demand webinar.

Whitepaper describing how account-based marketing (ABM) integrates with events and why ABM is key to unlocking the future of events.

Video on demand webinar transcript about activating intent data from events.

This eBook, Part 2 of our Enterprise Events series, explains how events can serve as a strategic lever in B2B marketing, from planning to measuring im...

An eBook detailing strategies and best practices for leveraging AI and EI to accelerate the buyer journey at events, with a roadmap for connecting wit...

Data is the secret weapon behind the most successful B2B marketing campaigns. This Playbook covers tracking key event marketing metrics to uncover hid...

Guide outlining engagement-focused event marketing best practices to streamline execution and improve ROI.

A guide on aligning sales and marketing for ABM and optimizing events for ABM programs.

Video on demand overview of Certain's event management technology solutions including Manage Events, Touchpoint, Event Intelligence, and additional re...

A guide outlining ROI considerations, data challenges, and resources for event marketers.

We help you track and analyze your event data and send signals to improve attendance, engagement, and revenue across all events, including hybrid, in-...

Attendees rely on their mobile devices for just about everything. View this event engagement overview to learn how to make events memorable.

Guide to driving, capturing, and acting on attendee engagement data for virtual, hybrid, and in-person events.

Event data plays a crucial role in driving business outcomes by empowering marketing professionals to make informed decisions. This guide covers every...

Infographic detailing how Certain's event management technology helps data-driven marketers and event professionals.

A guide offering tips and best practices to drive, capture, and act on attendee engagement data and connect events to measurable business results.

Infographic describing how digital events deliver business objectives and showcasing Certain's event management technology solutions.

Video on demand webinar about uncovering attendee priorities, needs, and interests; how to ask the right questions, interpret behavior, and detect int...

Guide detailing seven steps to convert event leads using attendee data, engagement, and nurturing strategies.

Infographic page describing the Certain Touchpoint engagement app, its capabilities to engage attendees before, during, and after events, and related ...

Infographic about how Certain Signal filters noise to enable real-time action on event data.

Video On Demand presentation of Certain Event Advisor Webinar & Demo and related solutions.

An infographic describing how events generate data and the importance of using the right technology to interpret it.

Guide exploring how digital and in-person strategies together drive greater return for businesses and customers.

An eBook detailing how AI and event intelligence drive attendee engagement and revenue at events.

In this guide, Artificial Intelligence (AI) is transforming the event industry and trends poised to revolutionize the field in 2024 and beyond.

Video-on-demand resource exploring how AI-powered session recommendations can enhance event experiences.

Video on demand featuring three proven ways to turn event leads into revenue quickly.

A hub of guides, infographics, videos, webinars, and whitepapers on event marketing and management.

Video-on-demand resources and learning content for event marketing and management.

Learning center with infographics and resources on event marketing and management.

Form to request a demo of Certain's event management platform.

Gather Digital has become Certain Touchpoint; the mobile event app continues the mission to bring people together.

Pricing plans for Touchpoint Ignite, Certain Pro, and Certain Enterprise.

Certain congratulates Thomson Reuters on Stevie Awards wins for SYNERGY2024 and explains how Certain's AI-powered event technology powers engagement a...

Summary of MarketingProfs article on leveraging Certain's Event Intelligence and AI to boost marketing ROI.

Certain and InEvent announce a strategic partnership to create a unified event technology ecosystem, combining virtual and in-person capabilities.

Certain announces Touchpoint Stream, a central platform for interactive virtual and hybrid events with live and on-demand content and attendee engagem...

Certain announces Event Advisor, an AI-native product delivering personalized attendee recommendations and real-time buying signals.

Certain launches API Fetch, a data integration solution enabling automated event data synchronization for marketing professionals.

Certain announces Touchpoint Ignite, an AI-powered event app that transforms engagement data into deep audience insights and actionable intelligence.

Certain announces expanded Stripe payments integration to support 100+ methods, global payments, and real-time analytics.

Certain announces a strategic partnership with Capture Technologies to enhance on-site event operations and deliver real-time insights across the even...

Certain launches Session Advisor AI, an AI-powered personalization solution delivering scalable, personalized session recommendations to accelerate bu...

Certain announces an AI-powered event buying signals suite to transform event activity into actionable buying signals for marketers.

Certain’s integration with Stripe enables fast, familiar payments for registration, paid sessions, and add-ons, backed by Stripe’s secure global infra...

Partner profile for Samantha Smith Productions on Certain.

Registr8 is a boutique company with registration management experience offering online registration, housing management, onsite services, badging, and...

Realise provides event registration expertise, pre-event website design, on-site technology for badging, data capture, and training to deliver registr...

ON24, the marketing technology leader helping enterprises deliver live and always-on digital experiences such as webinars, multimedia content hubs and...

metroConnections is your single source for creating and managing the entire event experience from conferences and meetings to stage productions and tr...

Partner profile for InEvent outlining its global event management platform for virtual and hybrid events.

Hartmann Studios partner page describing world-class events and experiential marketing solutions.

Grip is the leading AI-powered event, networking and matchmaking platform that helps event organizers, exhibitors, sponsors and visitors be more succe...

EventOPS is an Event Resource Management system designed for your scaled event team – built to make requesting, budgeting for, and operating events st...

Partner page describing Demandbase, a targeting and personalization platform, and its event-focused benefits.

Capture Technologies delivers efficient on-site event solutions, specializing in badge printing, registration, and attendee management, with access co...

AMi provides technology-based attendee management services using event registration software to help organizations simplify event planning and attende...

An ecosystem of valued partners with proven solutions to help you add value to your events programs.

Information about Certain's partner program, technology and services partners, and data-driven event insights.

Resources from Certain at IMEX America 2024, including event intelligence playbooks and guides.

Thank you page for IMEX America 2023 visitors with resources on event intelligence, event management, and event engagement.

Definition of event intelligence and its scope and application.

Definition of Event Automation Software: a technology evolved from traditional event management software to automate, personalize, and measure event m...

Definition and scope of audience, participant, or event engagement and how technology enables it across event formats.

FAQ page answering what a hybrid event is.

FAQ detailing who uses event automation software and related solutions.

FAQ describing how to track event attendees and participants using spreadsheets, marketing automation, CRM, or end-to-end event management systems.

Definition and uses of mobile event apps for attendees, organizers, and sponsors.

Definition and overview of event intelligence software, including its purpose and capabilities across events.

In this on-demand webinar, we’ll show you how to unlock your buyer intent through event data.

Learn how to scale, engage and drive revenue from events with AI in this engaging webinar.

An on-demand webinar about transforming event data into meaningful insights.

On-demand webinar about Event Intelligence and turning event data into revenue and results.

On-demand webinar about unlocking a deeper understanding of event attendees and delivering revenue from events.

Demonstration of the Touchpoint mobile event app by Certain, showing attendee engagement before, during, and after events.

On-demand video about attendee decision fatigue and AI-assisted session selection at events.

On-demand webinar about harnessing event data to unlock buyer intent and identify important buying signals.

On-demand demo of Event Intelligence showing data across events, turning it into insights, and viewing event performance.

On-demand webinar to uncover insights into event attendees’ priorities, needs, and interests using AI.

This on-demand webinar shows how to translate intent data into actionable intelligence that drives pipeline and accelerates deals.

Learn and grow with Certain’s world-class events, past and present.

Form to request a demo of Certain Event Advisor.

Rockwell Automation partnered with Certain to centralize global event data, improving efficiency, lead quality, and global scale.

National Instruments uses Certain's end-to-end event management platform to accelerate lead generation and reduce event-related costs.

Grand Connection scales events with Certain’s Smart Event Technology to streamline workflows and enhance attendee engagement.

Form to contact Certain Sales and reach departments such as Support and Accounting & Billing.

Contact page for Certain with a form to connect, and information for support and billing contacts.

Form to request a demonstration of Certain Buying Signals, featuring fields for first name, last name, company, and work email.

Explores how data and personalization shape event marketing in 2019 with insights from industry leaders.

Blog post explaining how event data orchestration turns engagement data into actionable buyer signals to drive revenue and ROI.

Overview of data-driven marketing and its impact on event ROI, with steps to implement.

Recap of a webinar on activating event intent data to turn engagement into revenue and strategies to act on signals across pre-, during-, and post-eve...

Guide to planning product sessions at events to collect buying signals and turn insights into product strategy.

A guide to turning event signals into revenue through signal-aware event management and real-time intelligence.

Explains how AI-powered insights and automation turn event attendees into customers through personalization and optimized follow-ups.

Overview of how AI-powered event data enables streamlined data analysis and improved event outcomes.

Strategies to maximize event engagement and impact using data-driven approaches and AI-powered tools.

Discussion of data-driven strategies for scalable event personalization using AI, with four pillars: Centralize, Standardize, Visualize, Contextualize...

Overview of Session Advisor, an AI-powered tool for personalized event experiences and attendee engagement.

An analysis of real-time signal delivery in event data and its impact on revenue teams.

Explains how real-time, context-rich orchestration of event signals enables multiple revenue teams to act in unison and drive revenue.

Explores signal-based event solutions that connect attendee signals to marketing and sales to drive ROI.

A guide to mastering B2B event strategy using data orchestration, AI, and event intelligence to optimize attendee engagement.

Blog post recapping a webinar on event data, AI, and buying signals, with Touchpoint Ignite.

AI-powered recommendations to personalize event journeys and drive engagement and revenue.

An infographic-guided overview of measuring event success across the buyer funnel, with a framework of questions for evaluating impact and a spotlight...

Overview of how marketing events can drive revenue using data-driven strategies and event intelligence.

Overview of AI-powered event management, Buying Signals, and personalized experiences to drive growth.

A blog exploring how AI-powered event apps and event intelligence transform attendees into advocates across the buyer journey.

A framework to convert event data into real-time revenue intelligence across marketing, sales, and revenue operations.

A guide to turning events into ROI by designing attendee value, signaling readiness to buy, and aligning formats with buyer stages.

An exploration of treating events as adaptive, intelligent ecosystems driven by AI, intent signals, and real-time analytics to improve engagement and ...

A detailed, seven-principle framework for turning events into revenue opportunities, inspired by Dreamforce 2025.

Explains buying signals, their types, and how to capture them in real time for event intelligence.

Guide to turning event signals into revenue through signal intelligence and engagement insights.

Explores how deep audience insights drive event success and revenue, and introduces Touchpoint Ignite.

Explains how AI-powered post-event follow-ups close the engagement gap and accelerate revenue for event marketers.

Explains Agentic AI and its impact on autonomous event planning, attendee journeys, engagement, and data orchestration.

Three AI-powered strategies to convert event leads into sales-ready conversations: engagement signals, personalized post-event outreach, and AI-powere...

Three steps to create event content that resonates with attendees and drives business results using data orchestration and event intelligence.

Overview of key marketing event trends for 2023, including hybrid/in-person growth, data-driven insights, tailored experiences, omni-channel strategie...

Blog covering event planning, management, and intelligence insights for marketing and sales teams.

Certain helps run engaging events, personalize attendee experiences, and turn engagement into buying signals to accelerate buyer journeys and deliver ...

A collection of articles about event planning, buying signals, and event intelligence.